LATEST POSTS

Web3 for product managers

BY Paul Shustak on February 22, 2022

In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. Read more »

SaaSifying an on-prem offering: a case study

BY Eira Hayward on August 24, 2021

 Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. In this talk, Toby Martin, CEO of Extensis, explains how his team worked with the software usage analytics team at Revenera to gain Read more »

The importance of metrics maturity for evidence-driven teams

BY Emily Tate on March 30, 2021

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? Read more »

Rapid Prototyping – Philip Pantelides on The Product Experience [Rebroadcast]

BY The Product Experience on December 16, 2020

In 2020, we had to brush up on our skills. Building quickly and testing with users is key to many product people, but this year demanded a new approach when we couldn’t do our work in person. With that in mind, we’re revisiting our chat with Cookpad’s Head of Product for Premium Services, Philip Pantelides, Read more »

Product Research Rules - C. Todd Lombardo & Aras Bilgen on The Product Experience

BY The Product Experience on November 18, 2020

It’s been drilled into our heads time and time again – as product people, we know that we are not the customer.  What follows is that we need to get to know our customers, to figure out what their problems are, how they perceive and prioritise them, and how they react to the solutions we Read more »

The Science of Product - Holly Hester-Reilly on The Product Experience

BY The Product Experience on August 19, 2020

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development.  She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, Read more »

Developing a Data-Driven Culture at Dow Jones, By Helen Hewitt

BY Andres Phillips on August 10, 2020

In this ProductTank London talk, Helen Hewitt, Global Head of Data Transformation at Dow Jones takes us through her personal journey with data and her work at Dow Jones in developing their data culture. Her key points include: Driving a data culture How we view our data DataSET Watch the video to see Helen’s talk Read more »

Helping a Machine to Distinguish Toilet Flush From Kitchen tap: a Case Study

BY Dmytro Prosyanko on June 10, 2020

In this case study, Dmytro Prosyanko, Product Manager at McKinsey & Company, Dr. Andrew Pike, Data Scientist, and Danylo Pavliuk, Product Designer at Temper, discuss why effective collaboration between product, data science, and design is crucial for successfully developing next-gen smart tech products. Overview The focus of this case study, co-authored by all three of Read more »

Data-driven product management by Matt LeMay

BY Matt LeMay on June 10, 2020

In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes. Introduction Nearly every conversation I have with a product team looking to take a “data-driven” Read more »

Web or app Development - Which is Better?

BY Lassi Liikkanen on March 5, 2020

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? The web is superb for acquiring new users and building a Read more »