LATEST POSTS

Make it Grow or Kill it: How to Handle Declining Usage in Products

BY Nihar Bhupalam on January 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users Read more »

Why you Need Quantitative AND Qualitative Data

BY Glenn Block and Timo Hilhorst on January 10, 2018

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of Read more »

Four Ways to Make NPS a More Actionable Metric

BY Todd Olson on December 20, 2017

It’s been nearly 15 years since Bain’s Fred Reichheld first introduced the Net Promoter System (NPS), a simple calculation of customers’ willingness to recommend a brand. By asking a single question, “How likely are you to recommend us to a friend?”, NPS distilled the complex topic of customer satisfaction into a single number. And a decade Read more »

3 Ways to Enlist Your Usage Data to Drive Product Development

BY Keith Fenech on December 4, 2017

Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information. “Fake news has become Read more »

7 Ways Cohort Analysis can Optimize Company Performance and Results

BY Dan Schoenbaum and Evan Kaeding on November 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. Read more »

Product Prioritization by the Numbers

BY Kate Bennet on October 13, 2017

It’s no secret that every software company has a different way of working out what feature they’ll build next. Despite countless tools, books, blog posts*, and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the Read more »

Data-Driven Mobile App Iteration: Seeing the Wood From the Trees

BY Hannah Levenson on October 11, 2017

Imagine a lumberjack wanting to cut down a tree with his chainsaw. It’s a pretty simple, straightforward task. But what if the lumberjack never knew that he could turn the chainsaw on? Or that he cut down 1,000 trees when he needed just one specific tree? Not quite the ideal way to use the tools Read more »

Being Lean: Don't Speculate to Accumulate, Validate to Succeed

BY Andy Wicks on August 30, 2017

First coined in the mid 20th century, the term “speculate to accumulate” refers to the need invest (at some degree of risk) in order to make meaningful gains. In other words; roll the dice, take a punt, have a gamble. This is a risky strategy for product managers, and if your gambling skills are anything like Read more »

When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

BY Mike Berkley on April 25, 2017

The role of product management is becoming more and more important inside media companies. The reason is twofold: media companies increasingly need a direct relationship with their audiences through new digital products, and they need to transform their cultures to adapt more quickly to the changing world around them. Over the last decade I’ve had Read more »

The Six Essential Books that Every Product Manager Should Read

BY Rosemary King on April 11, 2017

I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field.  Read books, keep tabs on blogs, follow people on Twitter, listen to podcasts, be a massive consumer of ideas and then see what resonates most with you. Here are some of Read more »