Data Analysis
LATEST POSTS
From Customer Interview to Business Breakthrough
In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the Read more »
Five Reasons Not to Trust Your Analytics Data
Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out Read more »
When Customer Feedback Leads, Positive Metrics Follow
It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do Read more »
Digital Marketing by Numbers - Objectives, Goals & KPIs
Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do Read more »
Strange User Behaviours - More Lessons Learned at Mail.Ru
In our previous post, we shared three stories of surprising user growth at Mail.Ru – the curious circumstances that led us to gain (or, in one case, lose!) users, how we discovered the root causes, and what we learned about our customers in the process. For the most part, those tales were about how we Read more »
6 Things a Product Manager Is Not
A product manager is simultaneously none of these six things and all of them at the same time. Not all of us get to work in organisations that are set up with specialists in each subject area. Being the generalists we tend to be, working in a smaller organisation is great for allowing us to Read more »
Four Steps to a Free Data Analysis Platform for Your Product
Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, Read more »
Analytics and Decision-Making - Recap of August's ProductTank London
August’s ProductTank on analytics and decision-making had everything – sex, drugs and racy pictures of hot plumbing action. Read on for an 18-rated recap. Read more »
Video: Analytics for Non-Retail Environments
Alec Cochrane joined ProductTank London’s August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries. In this video, Alec (@whencanistop) shares case studies from his career to show how Read more »
Making Data Actionable by Matthew Curry
In this ProductTank London talk, Matthew Curry, Director of e-Commerce at Lovehoney, shares his experiences of making data actionable focusing on analytics and decision making in product management. Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after Read more »