LATEST POSTS

Driving customer adoption and retention as a product manager by Karen Adie

BY Andres Phillips on January 7, 2022

In this ProductTank Abuja talk, Karen Adie, Director of Merchant Services at TradeDepot, responds to questions about driving customer adoption and increasing customer retention. […] Read more »

The "Aha moment" - Abdelrahman Wahba [Rebroadcast]

BY The Product Experience on June 2, 2021

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly—but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get to his “Aha moment”. Now based in Berlin as the Chief Product Officer for the Offerista Group, […] Read more »

How product leaders can make better decisions with iterative analytics

BY Benn Stancil on May 25, 2021

When we ask questions about our data, we rarely walk in a straight line to the answer. Instead, data analysis often follows a more circuitous, creative process: we ask a question, discover our first effort to answer it is incomplete, reshape our data, bring in new data, consult a domain expert to rework our hypothesis, […] Read more »

Why You Should Have a Customer-Centric Goal for Product Adoption

BY Alex Kulbei on February 9, 2021

Chances are you’re already measuring your product adoption in one way or another. It may be daily or monthly active users, or something more specific for your type of product. After speaking with many SaaS companies we found out that usually when it comes to adoption, many teams don’t take it further than setting up […] Read more »

How The Growing Importance of Customer Retention is Changing Product Management

BY Matei Culcer on September 24, 2020

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »