LATEST POSTS

A Practical Guide for Product Strategy From Almundo: A Case Study:

BY Franco Fagioli on April 6, 2020

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. This is what we did. Note: This post was written before the Covid19 lockdown. […] Read more »

How Bloom & Wild made customer experience more thoughtful: A Case Study

BY Joe Tinston on March 2, 2020

Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. All they had to do was listen. Overview Bloom & Wild launched as an online florist in the UK in 2013. We use an innovative format, so that flowers […] Read more »

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

BY Bartosz Mozyrko on February 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Overview This case study describes a part […] Read more »

Improving the Accessibility of the iTaxi Mobile App: a Case Study

BY Katarzyna Malecka on January 3, 2020

The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities […] Read more »

More Than Great Products: A Journey to Product/Market Fit

BY Liam Smith on April 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Not quite. I this post I’ll explain how I learned the importance of being obsessed with the market – the problems people are facing and the people facing […] Read more »

The Importance of Product Specifications

BY Chris Massey on May 27, 2016

In this final talk from “How Best To Manage Physical Products”, Fergus Christie from the Product Development Centre (PDC) talks about going “From Ideas to Reality”, and the attention to detail require to make products – particularly physical products – a reality. Specifically, he reiterates a simple but critical idea – that the process of creating a […] Read more »

Moving From Product Management Into Product Strategy

BY Becky Yelland on May 15, 2013

I’ve worked as a product manager since 2005. My first role was part of the core product team at BSkyB in strategic product development.  We were product owners of the concept through to delivery to market of all the new set-top boxes and in-home consumer devices such as routers and wireless bridges, as well as […] Read more »

How user research can help prioritise product requirements

BY Damian Rees on August 16, 2012

Many people think of user research as either something you do towards the end of the project as a check and balance before going live, or once the project has already gone live to make sure it’s working as it should. However, research doesn’t always have to focus on what you have created. It can […] Read more »

Lean product development in a traditional industry

BY Tom Layfield on June 11, 2012

In this guest post,  Tom Layfield, Product Manager at Simply Business, discusses lean product development in a traditional industry.  […] Read more »