Analytics

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to Read more »

As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list.  Yet measuring how customers use your current product often holds the key to prioritising what to build or fix next. How annoying then to skip the detailed setup and find months later you are not Read more »

On a bright, crisp Saturday morning in February, loads of you joined us for our best ProductCamp London yet to share, learn and network with other product people.  We were especially pleased to have product management guru and ProductCamp co-founder Rich Mironov (@RichMironov) joining us from the West Coast. What’s an “Un-conference”, Anyhoo? There were Read more »

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the Read more »

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy Read more »

Yep, we were really turning the fun factor up to 11 at ProductTank London last week.  We had three insightful and delightful speakers – Martyn Jones, Paul Croft and Catharina Lavers Mallet – all giving us the benefit of their experience as product managers in gaming.  The evening was curated with aplomb by Marc Abraham Read more »

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and Read more »

This is the first post in a series we will be writing on analytics and the data-driven Product Manager. Analytics is an essential area for product managers to understand but it can be intimidating when you’re just getting started with the basics of product management. For those of you considering a role in product management, Read more »