Analytics

Advertorial As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. Read more »

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »

I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. It’s starting to play critical roles in solving inventory problems, loan prediction, user personalization, customer segmentation, propensity to churn, product pricing, and many other areas, with the goal of enhancing customer experience and the bottom Read more »

Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your Read more »

  Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze Read more »

Data is the world’s most valuable resource, according to The Economist, and the companies that primarily deal in data  – Google, Amazon, Facebook and the like – are among the most valuable in the world. Data and data products have been part of my professional career for a long time – from advising telco providers Read more »

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users Read more »

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of Read more »

As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. But the most successful product managers know Read more »