Elisabeth is founder and president of Launch, a Product Marketing firm specializing in product identity, go to marketing strategy, analyst relations and thought-leadership content marketing. Prior to founding Launch, Elisabeth spent many years working on innovative products at worldwide companies, including BMC Software, EasyVista and Numara Software. Elisabeth is certified in Product Management and Marketing by Pragmatic Marketing and ITIL Foundation certified. She holds a master’s degree in Information Management from Syracuse University, with an undergraduate degree in Industrial Relations from LeMoyne College. She has been published in HDI SupportWorld magazine and IT Business Edge.