Vignesh Balagopalakrishnan is a Group Product Manager at Yelp. Over the past four years, he built some core parts of the Yelp Advertising system, and currently manages a team of PMs. In a past life, he was an engineer and a management consultant, and tries to bring skills from that experience to his time building products. He also writes at thisisunpacked.substack.com, and publishes a weekly in-depth analysis of a current tech topic in the form of a 10-minute read.