Shashank Ganesh is a content specialist at Hansel.io. He has over three years of experience in content marketing. Prior to Hansel, he oversaw content strategy at HealthifyMe, India's largest digital health/wellness app. He also led Marketing and Content at Ekya Schools, one of Bangalore's leading chain of progressive K-12 institutions. Today, Shashank vests his interest in behavioral psychology, piqued by why products work the way they do and users behave the way they do.