Rob Boyett is Product Design Director at Idean UK (formerly Adaptive Lab). He's been working in digital product for over a decade, predominantly in the mobile space pre and post the smartphone revolution. His work spans across a wide set of sectors, including technology, fitness, cultural institutions, hospitality, home delivery and finance. Rob helped Sony Ericsson, The British Museum, Fitness First, Magic Leap design, build and ship great digital products. He also led the team that won the British Journalism Innovation of the year award for the iOS app Guardian Witness.