Mark has been an influential figure in the UK digital industry for 25 years, where he has led hundreds of pioneering digital projects. 13 years ago, Mark co-founded Wilson Fletcher – one of the first studios in the world to focus exclusively on digital service design. He is responsible for working with leadership teams and leading major projects from the WF studios in London, Sydney and Auckland. Milestones have included the paywall strategy for The Times and Sunday Times, creating Europe’s largest digital consumer subscription service with Which?, leading the design of Australia’s leading portal, Ninemsn, and shaping BT Sport’s app strategy. Mark is also the founder of Cronycle - a content filtering start up - and he recently founded a new MSc in Digital Service Design at Brunel University.