John Griffin is the Design Director at Pack, an innovation and design consultancy based in Brighton, UK. With a background in design, think of John's skillset as a bridge between insights + functionality and the beauty of well-crafted UI's. He’s able to translate complexity into elegant solutions, whilst keeping accessibility at the forefront of his design process. He also loves helping people to realise their ideas by creating safe spaces to create and experiment while helping to run design sprints at Pack.