Dominic is the Director of Innovation at Pack, an innovation and design consultancy based in Brighton, UK. As head of the innovation team, he is responsible for leading and managing the products and services they offer. With a deep knowledge of design-thinking frameworks, tools and methodologies, he has not only helped to facilitate and enable teams and organisations to create positive business impact but he loves to pass on his knowledge and expertise through writing, training others and speaking at events. Having lots of experience working across multi-disciplinary teams, he enjoys switching hats across design, innovation, business, tech and R&D to help drive organisations forward and has been fortunate enough to have worked with the BBC, Diageo, Bupa, Lloyds and Sky to name a few.