Amy started her career as a coordinator in the "glamorous" world of TV production in London, before making the switch to marketing. She spent the next four years getting into the nitty-gritty of database development as a Product Marketing Manager for SQL Server tools company Redgate. Immersing herself in the day-to-day life of a development team and getting to see the product management role up close on a daily basis has put her in good stead for her role with Mind the Product, where she now heads up all things marketing. In her time Amy has also developed and managed a successful insiders program for database professionals. Away from the technology space Amy has also spent a number of years in broader persuits as a Brand Manager for a leading horticultural company, whilst heading up marketing, operations and creative direction for largescale amateur theatre productions.