How Tractive drives sustainable growth in a hardware business through subscription pricing and permutations

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Most of the companies operating subscription business models thrive on the freemium model and optimize their journeys for conversion and subscriber growth. As a hardware scale up, the challenge for Tractive is a different one! In this talk, you will hear how we think about the role of subscriptions when user acquisition is done through selling a piece of hardware and what we prioritize to help the company sustain its growth trajectory. 

When/ Where? 

We are finally back doing an in-person event in 2022 on November 10th @ Tractive Headquarters in Linz, starting at 6 p.m. To attend the event, hit “attend” here and register if you are not part of the awesome ProductTank Linz community.  

About the Speakers

Diogo Ribeiro Novaes is Brazilian and now working in Austria. After more than 3 years working at adidas Runtastic, Diogo joined Tractive as VP of Product in 2022. He loves strategy, building product teams and coaching and supporting product professionals on their journey. When he is not obsessing over a product, you'll find him spending time with family and in nature, running and cooking pasta.

Alexandru Olariu is the Lead Product Manager for the Growth team at Tractive. He is passionate about the subscription ecosystem and the combination of this topic with product management. In his spare time, he likes to travel, collect vinyl records and play videogames.

Event Location 

Tractive Headquaters, Poststrasse 4, 4061 Pasching