The key to transitioning from sales models to product-led growth is to change the team mindset from selling first to adoption first. This transitioning comes with challenges of it’s own. To explain How to shift to product-led growth with confidence, Partho Ghosh, Senior Director Growth @ Hootsuite will share his anecdotes and insights from his experiences on how this can be done for organizations.
Where/ When
We continue with the remote event for the year 2022. Come join us on Wednesday 24th of Fenruary@18:30 CEST to get a talk full of insights from our speaker Partho who is riding that product-led wave. As usual a live Q&A will follow the talk.
How to attend?
Join ProductTank Linz on mindtheproduct.com and hit 'attend' for this event. We will communicate the live event link to attendees closer to the time.
About the Speaker
Partho Ghosh is a customer-obsessed, data-informed Product Executive that specializes in Product-Led Growth and creating measurable Product processes that lead to explosive growth.
Partho brings over a decade of experience in B2B SaaS, MarTech, & eCommerce, and typically oversees Product Management, Product Analytics, Product Design & Product Marketing. Partho has led the charge in numerous product transformations at hyper-growth start-ups such as Unbounce, Bananatag (exit: Staffbase), PNI Digital Media (exit: Staples) & MEC eCommerce. In the past decade, he has helped 3 companies go through acquisition and is currently a Sr. Director of Product at Hootsuite focusing on transforming the organization from being Sales-Led to Product-Led.
https://www.linkedin.com/in/productpartho/
https://twitter.com/productpartho