As someone once said, technology companies are quick to focus on what they can do, but not so quick to examine “the how they do it”. Predictive technology may be speeding up digital transformation and be an integral part of our digital lives, but it comes with implications for data privacy and the potential to do great harm as well as good. This article aims to demonstrate the risks associated with predictive tech, and to give product leaders and product managers some food for thought and potential routes forward as they consider how to deal with the ethical issues associated with designing products.
We can all easily think of many instances where predictive tech has performed poorly, the flawed algorithm used for UK’s public exam results this summer, facial recognition systems that fail to recognise women of colour, w…
