As Mind the Product emerged from the pandemic, we took the opportunity to review our strategic goals, addressing both what is best for the internal team and the wider community. We investigated a wide range of options to support our mission and team, including VC funding, strategic partnerships, and more.
We already knew Pendo well, having collaborated for a number of years on content and events. As the dialogue progressed, it became overwhelmingly clear that Pendo not only understood our aims and shared our values but was also looking for ways to do more with content, education, and community in pursuit of a similar mission. This arrangement will deliver benefits to both organisations, allowing both to build on individual successes, grow faster together, and offer substantially more to the growing world of product managers over the coming years.