Articles Found

3 Ways to Enlist Your Usage Data to Drive Product Development

BY Keith Fenech on December 4, 2017

Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information. “Fake news has become […]

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Product Development When you Don't Have the Right Technology Expertise

BY Lev Barbalat on November 8, 2017

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t […]

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Courtney Wylie - Building Your Business Model When Your Customer is not Your User

BY Jayson Robinson on November 2, 2017

What do you do when your customer is not your user ? Courtney Wylie, VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests You have […]

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Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it […]

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Offshore Development: Pluses and Minuses for Product Managers

BY John Powell on October 16, 2017

US-based technology companies are working at a fever pitch to recruit the best talent available. I live in Seattle where many Silicon Valley-based firms, including Google and Facebook, have opened offices to tap into the wealth of local talent that companies like Microsoft and Amazon enjoy here.  Another growing trend is to hire offshore talent […]

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Product Decisions: Are Customer Requests Overrated?

BY Satheesh Nanniyur on August 7, 2017

As product managers, we are trained to focus on the customer. We know that customer satisfaction is of paramount importance and that we must do everything in our power to make customers happy. But I believe that this – contrary to conventional product wisdom – may be hurting your business. Don’t get me wrong, I […]

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