Articles Found

Video: Product Management in Games at Mind Candy

BY Simon Cast on May 31, 2013

Presenting at May 2013 ProductTank in London, Martyn Jones (@ElvisBacon), product manager and game designer at Mind Candy, who spoke to us about validation and iteration during product discovery.  Using the ‘double diamond‘ design process as his guiding theme, Martyn entertained us with his unique combination of hand-crafted slides and visual puns to draw out […]

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The Minimally Viable Feature Approach

BY Simon Cast on May 8, 2013

Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]

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Fear or the fallacy of intuitive UX

BY Simon Cast on April 18, 2013

How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]

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Moving the product pipeline out of the development backlog

BY Simon Cast on March 5, 2013

 An interesting philosophical discussion was triggered on MindTheProduct’s Product Managers Skype chat when I questioned why someone had incomplete user stories in their development backlog. The majority of the answers can be boiled down to “because that is how it is done”. However, I feel there is another way, which offers several advantages over doing the grooming […]

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Everything a product manager needs to know about analytics

BY Simon Cast on February 20, 2013

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

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Product Manager Survey Results: Part 3 - US and UK comparison

BY Simon Cast on January 30, 2013

In part 3 of this series analysing the results of our product manager survey, we’ll be looking at the breakdown of responses from people based in the US. (Part 1 is here and Part 2 is here.) In the survey 23% of the responses came from the US. Of these responses, 42% came from product […]

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