How a Release Burn-up can do Some of Your Stakeholder Management
Do you ever get tired of being asked, “when will it be ready?” Are you always hesitant to commit to a deadline so you can avoid being accused of being “late” when you don’t hit it? Because let’s face it, when you start to build a piece of software or a big feature you can’t […]
How to Start From Scratch and Prioritise by Marcel Britsch
Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch. Using examples from his work with Barclays Bank on a greenfield […]
MTP Engage Hamburg 2018 was all About the People
Music fans know all about that old chestnut of the “difficult second album”, but it’s a cliche that contains some truth. You usually get a decent helping of goodwill on your first public outing as the producer of something you’re passionate about, and this makes it very hard to live a up to a strong […]
How do you Measure and Motivate Product Teams?
Product leaders frequently ask me how they should measure and motivate their product team members. Traditionally, product teams are measured on revenue and dates, so if a company hits its numbers within a specific timeframe, then members of the product team will continue to earn their paychecks. But what happens when product leaders want a […]
Using Habit-Forming Technology for Good by Nir Eyal
Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design […]