What is a referral program? A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics. By referring their family or friends, existing customers will get rewards, and the people that they Read more »
Product ops is a new function on the product team designed to shoulder some of the load, creating processes that scale as the company grows, and freeing up product managers to focus on strategy and execution. But while that might sound amazing, it’s a challenge to draw lines when product managers have been so used Read more »
There’s no better training ground than working in Emergency Services for learning how to deal with stress, uncertainty, prioritisation with imperfect information, and challenging stakeholders. Coincidentally, these are all skills that are key to working in product. Nathan Henry joins us on the podcast this week to chat about how he leverages the skills he Read more »
Product development will not ever be an easy task. We have worked on a multitude of projects over the years and to this day we continue to run into roadblocks during development. This is a natural occurrence when you are tasked with bringing innovative ideas to life. Nonetheless we — along with many other teams Read more »
In this #mtpcon Digital Americas keynote, Sara Wachter-Boettcher, the author of Technically Wrong, explores the common challenges teams are facing right now — challenges like burnout, emotional exhaustion, and trauma. In brief: The effect of stress and trauma over time can be visible in the workplace — you might, for example, notice it in colleagues as Read more »
