Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. Read more »
As the discipline of product management matures, there is often talk in the product management community about a product manifesto — a set of aspirational principles that guide us. Here is Paul Rehmet’s take on what it should say. Read more »
In this #mtpcon London+EMEA keynote, Business Agility Coach Jonathan Smart explains how businesses can change their ways of working by adopting agile to deliver better value. He tells us how it’s all about creating an outcome-focussed product culture. Read more »
In a sea of products, how do we position ours so that they stand out from the crowd? We revisit a post from Vikash Koushik Sreenivasan where he shares some simple steps to effective positioning. Read more »
In this ProductTank Heidelberg talk, Thomas Otter, Founder at Otter Advisory, explains some of the differences between enterprise and consumer software, and shares some tips for success in enterprise product management. Read more »
