I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I’m a product coach at Founders Factory. We’ve found Read more »
In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »
Smack bang in the middle of the COVID crisis, it seemed only right that our first MTP Leader panel should tackle something currently at the forefront of most leaders’ minds – leading in uncertain times. This remote session was hosted by Marc Abraham, Product Lead at ASOS and, who welcomed the following line-up to the Read more »
In February 2015, a small group of enthusiastic Auckland-based product managers got together to hold the very first Product Management Auckland Meetup event. Now, 59 events and nearly 3500 members later here we’ve marked this milestone with five lightning talks on the theme, “How I’ve grown”. Here you can watch the talks in full or Read more »
In previous roles, Julia Whitney led teams at WGBH and the BBC, so she’s familiar with rooms full of people in meetings where decisions not only don’t get made, they’re sometimes actively avoided. Now an executive and leadership coach, she’s devoted a lot of time over the last few years to working with teams on Read more »
#mtpcon LONDON | 20 OCT 2023
Join world-class product experts for a jam-packed day of inspiring talks and interactive sessions