Articles Found

Why you Should Organize Product Teams Around Customer Experiences

BY Panagiotis Goros on February 26, 2019

The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than […]

Read More…

Escape From the Feature Roadmap to Outcome-driven Development

BY Alice Newton Rex on October 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a […]

Read More…

Who is “the Customer?” by Luke Taylor

BY Jayson Robinson on September 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. […]

Read More…

In Search of Product/Market fit: How Setapp Found its Customers

BY Pavlo Pedenko on April 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for […]

Read More…

New Product Development: an Introduction to Gate Systems

BY Lisa Long on April 19, 2018

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money. Companies that have previously found success with one product must invest in the next […]

Read More…

Managing Manufactured Products: Design and Development

BY Dustin Levy on April 17, 2018

In my last post we examined some of the unique requirements that need to be defined for manufactured products. Now, let’s start designing and developing. Industrial Design vs Industrial Engineering In software, we all understand and appreciate that our UX designers aren’t the best at coding and our coders aren’t the best at UX design. […]

Read More…