In this ProductTank San Francisco talk, Shyna Zhang, shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage The 3 T’s of customer obsession […] Read more »
In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points Emotional intelligence is more important than any of the technical skills we use in our roles If we want to build greater emotional intelligence […] Read more »
How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, […] Read more »
Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup, and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about. Jimena’s team completely revamped the […] Read more »
If like us, you work a lot, travel a lot and generally spend most of your time with one too many balls in the air, then this is the ultimate gift list for you! Use it to plan your festive shopping and peer inside the minds of the people behind Mind the Product as this […] Read more »
