#mtpengage Manchester Workshops In addition to an incredible conference, we're offering a day of pre-conference workshops on February 6th, allowing you to deep dive into some new product skills. We’ve lined up a variety of amazing full-day workshops led by true experts. And of course, we'll also provide lunch and plenty of coffee Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs 2020-02-06 2020-02-06 09:00:00 EventScheduled

In addition to an incredible conference, we're offering a day of pre-conference workshops on February 6th, allowing you to deep dive into some new product skills. We’ve lined up a variety of amazing full-day workshops led by true experts. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.

We've announced some of the workshops below and we'll add details on the remaining workshops very soon! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.


Tickets

  • Workshops are run in parallel so you can only attend ONE of them
  • Conference, workshop, and Leadership Forum tickets must all be purchased separately
Trainer TBC

Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

  • What are the core functions and primary responsibilities of a product manager?
  • What does good product management look like?
  • How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day

Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
  • Goals alignment: How to create effective goals and align the team and organisation around them
  • Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
  • Persona development: How to effectively create personas and use them in product processes
  • Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
  • Interview guides: Writing interview guides that do not bias or lead the subject
  • Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
  • User stories: Creating an effective communication mechanism for efficient and transparent delivery
  • Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement

Book your ticket now

Trainer TBC

(Previously named Product Management Essentials)

Using process to collaborate strategically across your organisation

We know that product managers are responsible for so much more than simply product delivery but are often given little authority. However, as product managers develop in their roles and continue to confidently deliver value to their customers, it is crucial that they begin to align their organisation around their process and vision in order to have an impact.

Communication and Alignment empowers product people to begin understanding how to align their organisation around product process and practice. In this overview workshop, we outline some of the grounded, tactical skills that product managers can use every day and how they can add a layer of strategic thinking to help collaborate with their stakeholders.

Together we delve into communication strategies that will help foster trust and collaboration within your organisation, how to evaluate an opportunity, how to extract maximum value from your research activities, and much more.

What we’ll cover on the day

Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development life cycle
  • Stakeholder management: A deep-dive into organisational relationships and understanding how to build a communication strategy

Book your ticket now

Trainer TBC

Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities, yet simply having a massive data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions.

How can product managers take a human centered approach to measurement?  The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.

This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:

  • How do you put a product mindset around metrics?
  • How can Product Managers flesh out the One Metric That Matters and locate it within the ecosystem of other metrics?
  • How do you work with data to help experiment towards the most valuable experiments?
  • What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
  • What does a product team need to report on as they track metrics?
  • How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.

Take this course if you:

  • Want to hear specifically how product managers work with metrics
  • Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager
  • Want to understand the “one metric that matters” for various types of business models and stages
  • Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
  • Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
  • Want to hear about pitfalls you should watch out for along the analytics journey
  • Want to spark inspiration from the 100+ different metrics – used by businesses of all sizes and verticals – that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind – there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.

Key Takeaways

At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.

Book your ticket now

Joe Leech Product Strategy and UX Consultant

Use Jobs to be Done to improve your website, app and product design process
A practical, hands on way to understand how make the right product choices based on user needs. Use JTBD to uncover, plan and build innovative products. How JTBD can be used to advocate user centred design to senior stakeholders and unify product and marketing effort around a shared understanding of what users want to do. Perfect for product managers, UXers, business analysts and everyone planning and delivering product.

Through a series of fun, practical exercises you’ll learn:

  • How and why to run user research to uncover the Jobs to be Done. Research techniques to identify and capture met and unmet user need.
  • How to prioritise the Jobs to be Done. Which jobs to focus on first, which will have the greatest impact and which will deliver real innovation.
  • How to design products, experiences and features around each JTBD. How to practically translate each Job to be Done into a product feature / UI via Job Stories.
  • How JTBD can fit into your existing product processes (eg Agile, Design Sprints, user research) as well as the pros and cons of using JTBD.
  • Use JTBD to align senior stakeholders, product teams and marketing.
  • And if you are an agency / consultancy how to use JTBD to build long term client.
  • I’ve worked with organisations like MoneySuperMarket eBay, Disney and Marriott as well as many startups so will share my experience of researching, planning and designing successful digital products.

After the Workshop, you’ll be able to:

  • Uncover the Jobs to be Done, map them to your product and understand where there is unmet user need
  • Advocate and evidence product changes across the organisation from C level executives to marketing
  • Design the right thing in the right order for the right reasons
  • Come to the workshop and you’ll able to put JTBD into practice as soon as you get back to the office.

Book your ticket now

Lauren Currie Founder of #UPFRONT and MD of NOBL

Please note: This workshop is for self-identifying women

The #UPFRONT movement believes that speech is power. It is more important than ever before for self-identifying women to have the ability to influence, persuade, and inspire. 

At this workshop, all self-identifying women are welcome – extroverts, introverts, and everything in between. Our aim is for you to leave feeling the most confident you’ve ever felt, equipped with new tools to use when speaking in public, in meetings or networking situations, in a pitch or around the dinner table. 

What will you learn? 

  • What makes you remarkable? 
  • How to feel more confident at work and at home. Yes, both are equally important
  • Learn the who, what, where and why of Imposter Syndrome  
  • How to introduce yourself
  • How to strengthen your voice
  • How to give yourself status
  • How to combat nerves

#UPFRONT’s work is underpinned by these principles:

  • You can’t be what you can’t see
  • We believe that confidence can be learned and it IS within your reach
  • Confidence is not a gift from the gods
  • We know that you lack nothing
  • We’re all responsible for being a good audience
  • We all have power, even if we can’t feel it
  • Include yourself and others
  • One way we learn confidence is by understanding our bodies
  • You’re you — with your individual knowledge and your unique experiences and your unique brain
  • You’re the one the world wants to hear from

Book your ticket now

False Manchester Manchester Mind the Product Mind the Product Ltd #mtpengage Manchester 2020-02-06 1970-01-01 Manchester Manchester MTP Engage Manchester is for passionate product managers of all levels of experience; from people interested in getting into product, to veterans of the discipline, the conference offers insight for all. Presenters and panelists

#mtpengage Manchester

February 6 - 7, 2020

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  • Workshops
  • Conference

Workshops

Thursday February 7th, 2020

Etc. venues, 11 Portland St

In addition to an incredible conference, we're offering a day of pre-conference workshops on February 6th, allowing you to deep dive into some new product skills. We’ve lined up a variety of amazing full-day workshops led by true experts. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.

We've announced some of the workshops below and we'll add details on the remaining workshops very soon! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.


Tickets

  • Workshops are run in parallel so you can only attend ONE of them
  • Conference, workshop, and Leadership Forum tickets must all be purchased separately

Product Management Foundations

Trainers:

Trainer TBC

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Communication & Alignment

Trainers:

Trainer TBC

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Product Metrics

Trainers:

Trainer TBC

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Jobs to be Done (JTBD)

Trainers:

Joe Leech

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#UPFRONT Public Speaking & Confidence

Trainers:

Lauren Currie

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