#mtpcon Singapore Workshops In addition to an incredible conference, we're offering a day of pre-conference workshops on Monday, 30th March, allowing you to deep dive into some new product and UX skills. We’ve lined up a collection of amazing full-day workshops led by true experts: Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs 2020-03-30 2020-03-30 09:00:00 EventScheduled In addition to an incredible conference, we're offering a day of pre-conference workshops on Monday, 30th March, allowing you to deep dive into some new product and UX skills. We’ve lined up a collection of amazing full-day workshops led by true experts: Dan Olsen Author of the Lean Product Playbook

Everyone working on a product is trying to achieve the same goal: product-market fit. Although product-market fit is an important concept, it is not well defined and remains elusive for many product teams.

In this workshop, product management expert Dan Olsen will teach you a simple but effective process for achieving product-market fit. He will share the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan will also explain the Lean Product Process, a 6-step methodology that guides you through how to:

  • Determine your target customer
  • Identify underserved customer needs
  • Define your value proposition
  • Specify your MVP feature set
  • Create your MVP prototype
  • Test your MVP with customers

Dan will also cover product analytics and how to quantitatively assess your level of product-market fit. This highly interactive working session will be filled with real-world examples, group exercises, and a comprehensive case study. You’ll leave this workshop with pragmatic advice and tools you can put to work the next day.

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Gabrielle Bufrem Senior Product Manager, Pivotal

Prioritisation is hard and it’s also what makes excellent product managers. Product strategy is about deciding what not to do, but it’s hard to know when or what to say “no” to. Prioritisation becomes even harder as companies evolve, grow, and form more product teams since teams lack a common language to make systematic decisions.

In this workshop, product management leader, Gabrielle Bufrem, will teach you a prioritisation framework that you can systematically apply across your team and organization that will enable you to make decisions that will maximize for IMPACT. Gabrielle will share advice from her upcoming book IMPACT Prioritisation: she will break down prioritisation into six buckets and teach you how to define and utilize them for your organization. She will enable you to:

  • Identify reach
  • Measure customer and business impact
  • Predict opportunity cost
  • Assess confidence
  • Calculate effort
  • Total the impact score

Gabrielle will also cover how to make feature requests from beloved Hippo’s or customers actually work for you and will provide a workflow to seamlessly integrate them with the IMPACT prioritisation framework. This is a highly interactive workshop filled with real-life examples and exercises so that you can feel confident applying your new skills immediately after the workshop.

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Jason Fraser Director, Agile Practice Leadership Enablement at Pivotal

Most people focus on the Vision and Inspiration aspects of leadership. In this workshop, we’re going to dig into the leader’s role in making it easy for their teams to accomplish that vision. A leader doesn’t need to have all the answers, but knowing how to drive the organization to get to those answers is an essential tool for any leader.

How can we help our teams work more effectively and efficiently? How do we leverage the brainpower of our organization so that we can get the best ideas and move forward quickly? How can we keep ahead of the competition? We’ll show you the three-step process that is used by nearly every facilitator, consultant, and framework in existence. We discuss how this process maximizes the thinking in your company and turns it into doing, while driving alignment across your whole team.

We describe the neurological, behavioral, and psychological foundations of externalizing and organizing information. We then show how it is functionally effective. While light and fast, this is an analytical and rigorous approach to making decisions, because it involves a broader and deeper exploration of options — something that is an innate requirement for humans making durable decisions. We describe multiple ways that you can externalize thoughts and ideas. We provide simple, practical tools and methods, and describe why they work so reliably well.

This is a hands-on workshop, where you will be doing solo and small team work.

You will:

  • Build an understanding of Facilitation as an essential leadership skill
  • Learn how to guide groups of people through decision-making processes
  • Learn several tools for decision making, how they work, and why they’re effective
  • Practice tools and techniques alone and with each other
  • Have fun!

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Trainer TBC

Workshop Overview
Product Management Foundations is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

  • What are the core functions and primary responsibilities of a product manager?
  • What does good product management look like?
  • How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centred around inquiry-driven development process. You will improve your understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day
Product Management Foundations is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
  • Goals alignment: How to create effective goals and align the team and organization around them
  • Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
  • Persona development: How to effectively create personas and use them in product processes
  • Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
  • Interview guides: Writing interview guides that do not bias or lead the subject
  • Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
  • User stories: Creating an effective communication mechanism for efficient and transparent delivery
  • Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement

Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • How was your role described to you when you first got started?
  • What have you learned about product management since taking the job?
  • How well do you feel you understand your customers?
  • Do you think you have a healthy team culture?

Key Takeaways
At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.

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Trainer TBC

(Previously named Product Management Essentials)

Using process to collaborate strategically across your organisation

We know that product managers are responsible for so much more than simply product delivery but are often given little authority. However, as product managers develop in their roles and continue to confidently deliver value to their customers, it is crucial that they begin to align their organisation around their process and vision in order to have an impact.

Communication and Alignment empowers product people to begin understanding how to align their organisation around product process and practice. In this overview workshop, we outline some of the grounded, tactical skills that product managers can use every day and how they can add a layer of strategic thinking to help collaborate with their stakeholders.

Together we delve into communication strategies that will help foster trust and collaboration within your organisation, how to evaluate an opportunity, how to extract maximum value from your research activities, and much more.

What we’ll cover on the day

Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development life cycle
  • Stakeholder management: A deep-dive into organisational relationships and understanding how to build a communication strategy

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Trainer TBC

Workshop Overview
Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities. However, simply having a huge data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions. So, how can product managers understand how to use data and metrics to add value to the customer’s journey and their businesses?

Geared towards working product managers who need to regularly gather data from different sources to make decisions, this full-day workshop offered by Mind the Product helps participants understand how to adopt a user-driven perspective on measurement, ensuring that your products are optimized for customer success.

This Product Metrics workshop is unique because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

What we’ll cover on the day
Divided into modules, each topic covered focuses specifically on the role that product managers should play in the process of metrics alignment and implementation: The workshop will be driven by a single business scenario, allowing you to work together in a hands-on way, tackling metrics questions similar to aa real-world situation.

The course covers:

  • How to keep customers at the centre of your metrics process
  • How to align your stakeholders around measurement goals and help them break down business goals into workable metrics
  • How to apply the concept of “One Metric that Matters” and how other metrics work with OMTM
  • How product managers should think about measuring tests and experiments
  • Implementing metrics and how to effectively collaborate with different roles on your team
  • Structures for reporting about metrics and achieving alignment with stakeholders
  • Reflections on what a metrics-driven culture looks like and how product managers can help to create one

Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation and the issues and challenges you face, the more you’ll gain from your training:

  • Currently what are your most common data sources?
  • How often do you look at data (qualitative or quantitative) before you make product decisions?

Key Takeaways
At the end of the workshop, you will understand how product managers work with metrics. You’ll go away with pragmatic, actionable insights that tie back into your job as a product manager, and specific details and scenarios about working with cross-functional teams to implement metrics tracking. You’ll also have a good understanding of the “One Metric that Matters” concept for various types of business models and stages.

False Singapore Singapore Mind the Product Mind the Product Ltd #mtpcon Singapore 2020-03-30 1970-01-01 Singapore Singapore In 2019 we gathered over 400 passionate product people from 26 countries in Singapore for two days of connecting, sharing, and moving our craft forward together. After that incredible first #mtpcon Singapore we’re delighted to be returning to Singapore and the iconic Victoria Theatre in March 2020 Presenters and panelists

#mtpcon Singapore

Workshops

Monday, March 30

Huone Clarke Quay

In addition to an incredible conference, we're offering a day of pre-conference workshops on Monday, 30th March, allowing you to deep dive into some new product and UX skills. We’ve lined up a collection of amazing full-day workshops led by true experts:

Lean Product Management: How to Achieve Product-Market Fit

Trainers:

Dan Olsen

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Prioritisation for Impact

Trainers:

Gabrielle Bufrem

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Facilitation for Product Leaders

Trainers:

Jason Fraser

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Product Management Foundations

Trainers:

Trainer TBC

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Communication & Alignment

Trainers:

Trainer TBC

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Product Metrics

Trainers:

Trainer TBC

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