Prioritisation is hard and it’s also what makes excellent product managers. Product strategy is about deciding what not to do, but it’s hard to know when or what to say “no” to. Prioritisation becomes even harder as companies evolve, grow, and form more product teams since teams lack a common language to make systematic decisions.
In this workshop, product management leader, Gabrielle Bufrem, will teach you a prioritisation framework that you can systematically apply across your team and organization that will enable you to make decisions that will maximize for IMPACT. Gabrielle will share advice from her upcoming book IMPACT Prioritisation: she will break down prioritisation into six buckets and teach you how to define and utilize them for your organization. She will enable you to:
Gabrielle will also cover how to make feature requests from beloved Hippo’s or customers actually work for you and will provide a workflow to seamlessly integrate them with the IMPACT prioritisation framework. This is a highly interactive workshop filled with real-life examples and exercises so that you can feel confident applying your new skills immediately after the workshop.
Steve Portigal Author, Doorbells, Danger, and Dead BatteriesWe all know that we build better products when we get more exposure to our users, but how do we get the most out of our time and target our efforts more effectively?
This is a workshop for product managers who need, or want, to do their own user research/user experience testing – how to start, how to do it and then presenting back in a way likely to get people excited about the results rather than dreading them.
The day will be focused on learning techniques that you can start using immediately – so we’ll be looking at:
A practical, hands-on way to understand the why behind your user’s behaviour and apply that knowledge to user experience and product design.
What you’ll learn
Through a series of fun, practical exercises you’ll learn:
After the workshop
You’ll be able to:
Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.
C. Todd Lombardo VP Product and AuthorAsk 10 people what a product roadmap is and you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art and part science. In this full-day session, we will talk through the purposes of a roadmap and a process for establishing your product’s vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team’s impact.
Key questions to answer include:
Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behaviour, and demotivation.
How do the best-performing product cultures use OKRs? Topics we will cover:
We’ll also cover the most common what-if scenarios teams experience (or fear):
During this workshop, you’ll gain first-hand experience using OKRs throughout a simulated year-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations. You’ll also get the chance to set OKRs for your team and get live feedback you can leverage when you get back to the office.
Trainer TBCWorkshop Overview
Product Management Foundations is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:
As such, the course is tightly focused on running an effective core team that is centred around inquiry-driven development process. You will improve your understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.
What we’ll cover on the day
Product Management Foundations is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:
Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:
Key Takeaways
At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.
We’ll be running a wide variety of product management workshops led by expert trainers. We will announce more workshop topics very soon, so check back here for more details.
Trainer TBCTraining Workshop Overview
We know that product managers are responsible for so much more than simply product delivery but are often given little authority. However, as product managers develop in their roles and continue to confidently deliver value to their customers, it is crucial that they begin to align their organisation around their process and vision in order to have an impact.
Communication and Alignment empowers product people to begin understanding how to align their organisation around product process and practice. In this overview workshop, we outline some of the grounded, tactical skills that product managers can use every day and how they can add a layer of strategic thinking to help collaborate with their stakeholders.
Together we delve into communication strategies that will help foster trust and collaboration within your organisation, how to evaluate an opportunity, how to extract maximum value from your research activities, and much more.
What we’ll cover on the day
Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking.
Syllabus:
Things to reflect on before the workshop
Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:
Key Takeaways
You will leave this workshop with the skills you need in order to build a strategic layer onto your core product practices. You will understand how to evaluate a potential product idea/change for value, and how to use process as an alignment tool within your company. You’ll go back to work with a firm grasp of where you should include your stakeholders as collaborators, understanding how to build effective relationships with said stakeholders, and with the ability to create a communication strategy with your organisation.
Trainer TBCWorkshop Overview
Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities. However, simply having a huge data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions. So, how can product managers understand how to use data and metrics to add value to the customer’s journey and their businesses?
Geared towards working product managers who need to regularly gather data from different sources to make decisions, this full-day workshop offered by Mind the Product helps participants understand how to adopt a user-driven perspective on measurement, ensuring that your products are optimized for customer success.
This Product Metrics workshop is unique because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.
What we’ll cover on the day
Divided into modules, each topic covered focuses specifically on the role that product managers should play in the process of metrics alignment and implementation: The workshop will be driven by a single business scenario, allowing you to work together in a hands-on way, tackling metrics questions similar to aa real-world situation.
The course covers:
Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation and the issues and challenges you face, the more you’ll gain from your training:
Key Takeaways
At the end of the workshop, you will understand how product managers work with metrics. You’ll go away with pragmatic, actionable insights that tie back into your job as a product manager, and specific details and scenarios about working with cross-functional teams to implement metrics tracking. You’ll also have a good understanding of the “One Metric that Matters” concept for various types of business models and stages.
Use maps to create value for your customer and your organisation
Definitions
The definition of systems thinking is a “holistic approach to evaluating how a system’s parts relate, and how a system works over time.” Using systems thinking through system’s mapping in your product practice is critical for understanding risk and spotting opportunities for innovation.
Workshop Overview
Designed for working product managers who are striving to create product strategy, this training workshop will enable you to use maps effectively in order to make critical product decisions, communicate with stakeholders, and facilitate a shared understanding.
Not be confused with the process of story mapping, systems maps come in all shapes and sizes; user journey maps, experience maps, flows, etc. The key part of maps is that they help the people involved in building products understand the system(s) which underpin their organisation, customer base, workflow, etc. At the end of the session, you’ll have the key tools and techniques necessary to effectively facilitate mapping sessions and achieve desired outcomes.
What we’ll cover on the day
We will use a collaborative scenario in this training workshop to drive hands-on learning. Additionally, you will be prompted at the end of each exercise to reflect on actions or practices from your own products. The following topics will be covered:
– An overview of systems thinking and the utility of mapping
– Aligning on product strategy and discovery goals
– A tactical guide to maps, including:
– How to evaluate and decide on structure:
– Map creation process:
– How can product managers guide towards success?
– An interactive afternoon of collaborative map building
Things to reflect on before your training workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:
Key Takeaways
At the end of the workshop, you will have the ability to use maps to achieve goals and outcomes within your organisation and will have a firm understanding of key mapping frameworks and scenarios. You’ll be able to identify the right map for the organisational challenge and have the tools needed to effectively facilitate collaboration on maps within your wider team. In short, you will have a plan for maintaining an effective use of maps and adopting them as a long term asset.
False San Francisco San Francisco Mind the Product Mind the Product LtdIn addition to an incredible conference, we're offering a day of pre-conference workshops on July 13th, allowing you to deep dive into some new product skills. We’ve lined up a variety of amazing full-day workshops led by true experts.
#mtpcon deep-dive workshop tickets are on sale now
Tickets
Interested in training?
Check out our training pages for a full list of courses available worldwide.
View courses