Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
Be quick as there are very limited spaces for this workshop in order to ensure the best possible learning experience!
Get your tickets now! (these are separate from the main workshops)Dan Olsen Author of The Lean Product Playbook
In this workshop, Dan Olsen will share his 6-step Lean Product Process for how to iterate your way to product-market fit. The workshop starts with how to understand, define, and prioritise customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You’ll also learn how to define and build an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate and improve your product. Workshop concepts will be illustrated via real world case studies and class exercises.Gabrielle Bufrem Senior Product Manager
Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities, yet simply having a massive data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions.
How can product managers take a human centered approach to measurement? The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.
This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.
In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:
Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.
Take this course if you:
This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind – there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.
At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.Romy Misra Senior Product Manager
Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:
As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.
What we’ll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:
Essentials is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:
This course is centred on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.
What we’ll cover on the day
Essentials is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:
A practical, hands-on way to understand how the human brain works and apply that knowledge to User Experience and product design. You know somethings are ‘good design’ and some things are ‘bad design’ for UX but have never been quite sure why? Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.
After the workshop you’ll be able to:
Ask 10 people what a product roadmap is and you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art and part science. In this full-day session, we will talk through the purposes of a roadmap and a process for establishing your product’s vision, gaining alignment with your stakeholders, validating themes, and presenting to upper-level execs in order to maximize your team’s impact.
Key questions to answer include:
Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn’t actually solve the customer’s problem?
In this workshop you’ll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how and why customers use your product. Helping everybody deliver a great user experience together.
You’ll create story maps with your fellow attendees. You’ll see how they keep the whole team focussed on the customer’s experience. You’ll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.
What you will take away from this workshop:
Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organisations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behaviour, and demotivation.
How do the best-performing product cultures use OKRs? Topics we will cover:
We’ll also cover the most common what-if scenarios teams experience (or fear):
During this workshop, you’ll gain first-hand experience using OKRs throughout a simulated year-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations. You’ll also get the chance to set OKRs for your team and get live feedback you can leverage when you get back to the office.False San Francisco San Francisco Mind the Product Mind the Product Ltd https://www.mindtheproduct.com/mtpcon/san-francisco/workshops/ #mtpengage San Francisco https://www.mindtheproduct.com/mtpcon/san-francisco/ 16/07/2019 San Francisco San Francisco #mtpcon San Francisco 2019 is over – See you all next year! Thank you to everyone who helped make #mtpcon San Francisco an incredible event and we hope to see you again next year. We’ll be announcing dates for the next #mtpcon San Francisco in the next few months. Sign up to our newsletter Presenters and panelists