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#mtpcon SF+Americas will be a two-day hybrid event for product people who want to come together to hone their craft, meet their community, and learn how to build better products.
Day 1 will be fully digital only – whether you have a digital-only, or a hybrid ticket, we want to build on the things we’ve learned this year, running impactful online sessions, raising more voices in our community with breakout speakers, Q&A sessions, roundtables, networking, chat, and of course some stellar keynote speakers who might not be able to fly to San Francisco. We want to lean into the elements that really make digital events great. This will give everyone the chance to start on the same foot and make sure you are all connected to each other and the event. It’ll be a truly global experience, from the comfort of your home.
Day 2 is when things go fully hybrid – we will design two experiences (one physical and one digital) that center around the same main stage keynote content happening IRL at the SFJAZZ Center in San Francisco, but also factors in the differences in format (read on for more info).
If you feel in any way that you would be uncomfortable at a physical event, we don’t recommend booking now. However, if you are on the fence, our advice would be to book your ticket as soon as possible. We have restrictions on the number of attendees we can welcome to the SFJAZZ Center in San Francisco so do not delay in booking your ticket. If the in-person event does not go ahead then we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing. And of course, we have always maintained a no-questions-asked refund policy up to a month before our in-person conferences. We will know so much more by the end of April and will continue to be transparent as things develop and we understand what we can do responsibly.
You can see the full schedule here.
Learn more about each speaker here.
We review speakers on a rolling basis and often have speakers confirmed for events a year in advance. You can learn more about speaking for Mind the Product and apply to speak on our website. Someone who doesn’t fit our current line-up might be a good fit for another event, so we will keep the application in case it’s relevant for one of our other events.
We do not distribute slides from the conference talks as the content belongs to the speakers, however, we are happy to share the ones that have been made publicly available (just email us at hello@mindtheproduct.com, and we also include them in a follow-up blogpost after the conference.
If you’re a new mother, we’ve got a private room set aside just for you at the conference venue with power, but no refrigeration. Just get in touch with the team and let us know if you need it!
Real-time captioning will be available for all key-note talks on conference day, provided by White Coat Captioning. This will be clearly visible from a number of places in the hall – if you need close proximity access, do please get in touch and we will help arrange a solution.
There is a manned coat and bag check which you can use as soon as you’re through registration.
A light breakfast and lunch will be provided. Coffee, water, and snacks will be available all day.
We will always provide at least one vegetarian/vegan and gluten-free option as well as diary alternatives for coffee and tea. Given the scale of the event and the limitations of the venue, we are unable to cater to specific dietary requirements or allergies, although food is marked with allergens. If you have any specific questions about dietary needs please get in touch beforehand.
The SFJAZZ currently requires proof of vaccination against COVID-19 AND a government issued photo ID prior to entering the SFJAZZ Center (hybrid ticket holders only). We will communicate all high-impact changes with regards to venue entry directly with our ticket holders but please refer to the SFJAZZ Center website for the most up-to-date information on entrance requirements and safety measures before purchasing your ticket.
Currently, masks must be worn at all times inside the SFJAZZ Center. Please keep up-to-date on this (and other safety measure imposed by the venue) via the SFJAZZ Center Website.
Regardless of what the situation is surrounding COVID-19, be assured that in any case we’ll put our audiences wellbeing first. If you have any questions about this in the meantime, please email us at team@mindtheproduct.com.
As with day 1, if you join us remotely for the full two days you can expect to plug into our live event being held at the SFJAZZ Center in San Francisco on day 2. You’ll soak up insights from the live-streamed keynote talks, but it doesn’t stop there. You’ll also get bonus digital-only content including social activities pre and post event. This is likely to be a longer day than the digital events we have been running to accommodate the in-person content but don’t worry, there will be plenty of pit stops so you can keep your attention levels high!
Putting it simply, running a physical conference just costs more money than a digital-only event, and this is reflected in the price. We also have a much smaller limit on the amount of people we can host at our in-person venue this year, however not all of our in-person costs map to this smaller audience. In no way does the difference in price reflect the quality of your experience.
Absolutely not! We’re working very hard to create a hybrid experience that feels exciting and engaging whether you’re in the room, or at home online. In order to do this, the digital and in-person experiences will differ somewhat, but neither will be better than the other.
If you are one of a limited audience joining us for our live event at the SFJAZZ Center in San Francisco on day 2, you’ll soak up insights from live keynote talks IRL!. It will be a similar format to our previous in-person events, with some networking time in the morning and after the event. We are still working through all of the elements we’ll have in person to make it a safe and comfortable environment – more on that to come as we see how things shape up.
Put simply, running a physical conference simply costs more money than a digital-only event, and this is reflected in the price.
On the one hand, it’s simply because you get so much more from the hybrid event! As part of your ticket, not only do you get access to a 2-day event (rather just one day – with more speakers, more activities, more networking opportunities), you also get 1 year of Mind the Product membership included, worth $250+. Learn more about membership. On the other side of things, there is a much higher risk for us hosting the physical event this year – we have a much smaller limit on the amount of people we can host at our in-person venue and certain costs are fixed, regardless of how many people we can physically have in attendance.
We’re working hard to plan an event which makes all attendees feel comfortabl.
We’re doing this safely – we have a clear number of people we would feel comfortable with having in the venue, so no matter what happens, there will be space to safely keep your distance.
If you have thoughts on how we can help make our attendees feel as comfortable as possible then we are happy to consider other ideas – please email us at team@mindtheproduct.com to share your thoughts.
The SFJAZZ currently requires proof of vaccination against COVID-19 AND a government issued photo ID prior to entering the SFJAZZ Center (hybrid ticket holders only). We will communicate all high-impact changes with regards to venue entry directly with our ticket holders but please refer to the SFJAZZ Center website for the most up-to-date information on entrance requirements and safety measures before purchasing your ticket.
Currently, masks must be worn at all times inside the SFJAZZ Center. Please keep up-to-date on this (and other safety measure imposed by the venue) via the SFJAZZ Center Website.
If the situation with Covid changes to the point where we feel like we can’t get together safely in person, we will still hold a digital conference on the same day.
If we have to cancel our in-person gathering at the SFJAZZ Center in San Francisco, we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing. And of course, we have always maintained a no-questions-asked refund policy up to a month before our in-person conferences. However, please note that, in both cases, we won’t be able to cover lost travel and hotel expenses.
Unfortunately we cannot compensate for any lost travel and accommodation costs if our in-person event is cancelled.
As would be the case under normal circumstances, we strongly urge anyone who does not feel well, to not attend our events. Please be respectful of others and sensible about your own well-being. Should you not be able to attend because you feel unwell, we’ll issue refunds on a case-by-case basis. We also reserve the right to deny entry to anyone who turns up on the day who we think may be unwell.
Entry to our in-person event will be on a first come, first served basis – based on when tickets were purchased. If we have to reduce in-person capacity at any stage ahead of the conference then our earliest ticket purchasers will take priority. If your in-person seat is revoked then we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing.
We’re still working this out. Obviously, you will be joining us remotely on both days whatever happens, but if we can no longer live-stream our keynote talks from the SFJAZZ Center in San Francisco, we’ll endeavour to recreate a similar experience but in a fully digital setting.
If you’re already an annual Prioritised or MTP Leader member check the Upcoming Events area in your member dashboard for your exclusive #mtpcon SF+Americas offers. If you’re a monthly member and want to upgrade to annual billing so that you can take advantage of conference discounts, just email us at membership@mindtheproduct.com and we’ll get you sorted.
All #mtpcon SF+Americas tickets come with an annual Mind the Product membership. This gives you access to premium editorial (including recordings of all #mtpcon SF+Americas talks), even more interaction with product experts, and the opportunity to connect with peers tackling similar challenges to you – 365 days of the year.
We’ll send all ticket holders an email invite with an access code and instructions on how to sign up shortly after you’ve purchased your ticket. If you have not received this within 24 hours then please let us know at membership@mindtheproduct.com. Once you’ve activated your membership, you’ll have access to all #mtpcon SF+Americas talk video and write-ups when they are ready, as well as other Mind the Product membership perks.
Due to a very limited capacity at the SFJAZZ Center we are not able to offer Early Bird and Team Discount tickets for the hybrid experience in San Francisco this year.
You may indeed! Just get in touch with team@mindtheproduct.com with your Eventbrite order number(s) and we will generate one for you.
No, just turn up with your e-ticket (QR code) ready to scan to get access to the event. Your e-ticket was emailed to you when you bough your ticket and you can access it by logging into Eventbrite.
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing team@mindtheproduct.com
The only discounts we offer are the digital-only Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discount (digital-only) on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets, please email us at team@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets.
To ensure you hear about future conference ticket offers, make sure you subscribe to our mailing list.
If you were the person who purchased the ticket, you can change the details associated with your ticket by following these instructions. If you were not the ticket buyer and you cannot reach the person who purchased the ticket in order to get them to change the information please contact us at team@mindtheproduct.com and we will help you make the updates.
You can connect with your fellow #mtpcon SF+Americas attendees on our official event platform, Hopin, once the conference has started. Details on how to access Hopin will be emailed to ticket holders nearer the event. You’ll also be able to take part in digital speed networking whilst attending the event digitally.
We don’t share any attendee info before or after the event. We respect our attendee’s privacy and are compelled by data protection laws to respect this.
You can connect with your fellow #mtpcon SF+Americas attendees on our official event platform, Hopin, once the conference has started (you’ll be able to send direct messages and save details of any contacts you make). Details on how to access Hopin will be emailed to ticket holders nearer the event.
You’ll also be able to connect with your fellow attendees by:
The SFJAZZ Center is located at 201 Franklin St. (at the corner of Franklin and Fell streets) in San Francisco’s Hayes Valley neighborhood. It is easily accessible from Muni Metro (Van Ness or Civic Center stations) and BART (Civic Center station).
See parking info here.
For all accessibility information for the conference, please visit the SFJAZZ Center’s website where you can view all information needed about the venue.
Absolutely. Please fill out this form and we will issue you with an invitation letter. You will need to have already purchased a ticket for us to send you a letter. If your visa application is rejected for whatever reason, you can still request a refund in alignment with our refund policy.
Volunteering for Mind the Product is a great opportunity to experience the conference and meet other like-minded product people. It’s also a fantastic opportunity to meet some key product people including members of the Mind the Product team and #mtpcon speakers.
You must be available for the full day – it is a lot of hard work, but it is a lot of fun. We have a small number of spaces available for every conference and give priority to our alumni volunteers. Please email will.barritt@mindtheproduct.com if you are interested, and he will be in touch closer to the time to let you know if space is available.