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#mtpcon SF+Americas will be a two-day hybrid event for product people who want to come together to hone their craft, meet their community, and learn how to build better products.
Day 1 will be fully digital only – whether you have a digital-only, or a hybrid ticket, we want to build on the things we’ve learned this year, running impactful online sessions, raising more voices in our community with breakout speakers, Q&A sessions, roundtables, networking, chat, and of course some stellar keynote speakers who might not be able to fly to San Francisco. We want to lean into the elements that really make digital events great. This will give everyone the chance to start on the same foot and make sure you are all connected to each other and the event. It’ll be a truly global experience, from the comfort of your home.
Day 2 is when things go fully hybrid – we will design two experiences (one physical and one digital) that center around the same main stage keynote content happening IRL at the SFJAZZ Center in San Francisco, but also factors in the differences in format (read on for more info).
If you feel in any way that you would be uncomfortable at a physical event, we don’t recommend booking now. However, if you are on the fence, our advice would be to book your ticket as soon as possible. We have restrictions on the number of attendees we can welcome to the SFJAZZ Center so do not delay in booking your ticket. If the in-person event does not go ahead then we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing. And of course, we have always maintained a no-questions-asked refund policy up to a month before our in-person conferences. We will know so much more by the end of April and will continue to be transparent as things develop and we understand what we can do responsibly.
We are in the middle of planning the structure and content for our two-day hybrid event. Once the schedule is live, you will be able to see it on our website (we’ll add more info as we confirm more details).
We are currently working on an impressive line-up of speakers with a wide range of experiences. Some of the speakers you will be familiar with and know very well, others will be less known and you might not have heard of until now. We try to balance a range of voices in the industry from world-renowned voices to deeply practical stories from those actively in roles like you. We’ll release more details as soon as we have them available.
We aim to share the topics being covered by our keynote speakers a couple of weeks before the conference. However, this is a fast-moving industry and we allow speakers to alter their talks up to the last minute to ensure we have the most relevant content. We will also be publishing talk titles and talk descriptions for our breakout speakers before the conference. To get an indication of what to expect, you can see talks from our past conferences here.
We review speakers on a rolling basis and often have speakers confirmed for events a year in advance. You can learn more about speaking for Mind the Product and apply to speak on our website. Someone who doesn’t fit our current line-up might be a good fit for another event, so we will keep the application in case it’s relevant for one of our other events.
As with day 1, if you join us remotely for the full two days you can expect to plug into our live event being held at the SFJAZZ Center on day 2. You’ll soak up insights from the live-streamed keynote talks, but it doesn’t stop there. You’ll also get bonus digital-only content including social activities pre and post event. This is likely to be a longer day than the digital events we have been running to accommodate the in-person content but don’t worry, there will be plenty of pit stops so you can keep your attention levels high!
Putting it simply, running a physical conference just costs more money than a digital-only event, and this is reflected in the price. We also have a much smaller limit on the amount of people we can host at our in-person venue this year, however not all of our in-person costs map to this smaller audience. In no way does the difference in price reflect the quality of your experience.
Absolutely not! We’re working very hard to create a hybrid experience that feels exciting and engaging whether you’re in the room, or at home online. In order to do this, the digital and in-person experiences will differ somewhat, but neither will be better than the other.
If you are one of a limited audience joining us for our live event at the SFJAZZ Center on day 2, you’ll soak up insights from live keynote talks IRL!. It will be a similar format to our previous in-person events, with some networking time in the morning and after the event. We are still working through all of the elements we’ll have in person to make it a safe and comfortable environment – more on that to come as we see how things shape up.
Put simply, running a physical conference simply costs more money than a digital-only event, and this is reflected in the price.
On the one hand, it’s simply because you get so much more from the hybrid event! As part of your ticket, not only do you get access to a 2-day event (rather just one day – with more speakers, more activities, more networking opportunities), you also get 1 year of Mind the Product membership included, worth $250+. Learn more about membership. On the other side of things, there is a much higher risk for us hosting the physical event this year – we have a much smaller limit on the amount of people we can host at our in-person venue and certain costs are fixed, regardless of how many people we can physically have in attendance.
We’re working hard to plan an event which makes all attendees feel comfortable. Obviously, things are changing by the day, meaning our plans for this will evolve as we get nearer to the event. We’ll share more details on this nearer to the event.
We’re doing this safely – we have a clear number of people we would feel comfortable with having in the venue, so no matter what happens, there will be space to safely keep your distance.
If you have thoughts on how we can help make our attendees feel as comfortable as possible then we are happy to consider other ideas – please email us at team@mindtheproduct.com to share your thoughts.
At this stage, we just don’t know. Our decisions on entry and internal safety measures will be based on a mix of current government guidelines, venue restrictions, or measures imposed by Mind the Product. If you book your ticket and we impose entry restrictions later which prevent you from attending the in-person event, then we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing. And of course, we have always maintained a no-questions-asked refund policy up to a month before our in-person conferences. We will know so much more by April and will continue to be transparent as things develop and we understand what we can do responsibly.
If the situation with Covid changes to the point where we feel like we can’t get together safely in person, we will still hold a digital conference on the same day.
If we have to cancel our in-person gathering at the SFJAZZ Center, we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing. And of course, we have always maintained a no-questions-asked refund policy up to a month before our in-person conferences. However, please note that, in both cases, we won’t be able to cover lost travel and hotel expenses. We will know so much more by April and will continue to be transparent as things develop and we understand what we can do responsibly.
Unfortunately we cannot compensate for any lost travel and accommodation costs if our in-person event is cancelled.
As would be the case under normal circumstances, we strongly urge anyone who does not feel well, to not attend our events. Please be respectful of others and sensible about your own well-being. Should you not be able to attend because you feel unwell, we’ll issue refunds on a case-by-case basis. We also reserve the right to deny entry to anyone who turns up on the day who we think may be unwell.
Entry to our in-person event will be on a first come, first served basis – based on when tickets were purchased. If we have to reduce in-person capacity at any stage ahead of the conference then our earliest ticket purchasers will take priority. If your in-person seat is revoked then we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing.
We’re still working this out. Obviously, you will be joining us remotely on both days whatever happens, but if we can no longer live-stream our keynote talks from the SFJAZZ Center in San Francisco, we’ll endeavour to recreate a similar experience but in a fully digital setting.
If you’re already an annual Prioritised or MTP Leader member, when tickets go on sale, check the Upcoming Events area in your member dashboard for your exclusive #mtpcon SF+Americas offers. If you’re a monthly member and want to upgrade to annual billing so that you can take advantage of conference discounts, just email us at membership@mindtheproduct.com and we’ll get you sorted.
All #mtpcon SF+America tickets come with an annual Mind the Product membership. This gives you access to premium editorial (including recordings of all #mtpcon SF+Americas talks), even more interaction with product experts, and the opportunity to connect with peers tackling similar challenges to you – 365 days of the year.
The only discounts we offer are the digital-only Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discounts (digital-only) on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets, please email us at team@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets.
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The SFJAZZ Center is located at 201 Franklin St. (at the corner of Franklin and Fell streets) in San Francisco’s Hayes Valley neighborhood. It is easily accessible from Muni Metro (Van Ness or Civic Center stations) and BART (Civic Center station).
See parking info here.
Absolutely. Please fill out this form and we will issue you with an invitation letter. You will need to have already purchased a ticket for us to send you a letter. If your visa application is rejected for whatever reason, you can still request a refund in alignment with our refund policy.
Volunteering for Mind the Product is a great opportunity to experience the conference and meet other like-minded product people. It’s also a fantastic opportunity to meet some key product people including members of the Mind the Product team and #mtpcon speakers.
You must be available for the full day – it is a lot of hard work, but it is a lot of fun. We have a small number of spaces available for every conference and give priority to our alumni volunteers. Please email will.barritt@mindtheproduct.com if you are interested, and he will be in touch closer to the time to let you know if space is available.
Things are currently changing rapidly with regards to large scale events and Covid-19, which (as you can imagine) makes planning very difficult. As with our London and Hamburg conferences, we may need to ask for proof of Covid-status from all of our in-person attendees (‘Hybrid’ ticket holders only). All we know at this time is that we’ll respect any safety guidelines which might be in place by the time of the event in San Francisco.
Of course, we hope that by Spring 2022 the pandemic situation has relaxed, but be assured that in any case we’ll put our audiences wellbeing first. We’ll communicate more information about this as we get closer to the event. If you have any questions about this in the meantime, please email us at team@mindtheproduct.com.
If you book your ticket and we impose entry restrictions later which prevent you from attending the in-person event, then we will offer you the opportunity to either switch to the digital conference with a partial refund, or request a full refund if the online events just aren’t your thing. And of course, we have always maintained a no-questions-asked refund policy up to a month before our in-person conferences. We will know so much more by April and will continue to be transparent as things develop and we understand what we can do responsibly. Simply log in to Eventbrite and request the refund following these instructions.