Find out how Optimizely can help you build the right products and features faster

Deliver experiences with more control and impact. Optimizely gives you the power to innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations. Learn more.


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Learn more in Optimizely's Spotlight Sessions

In-person at the Ideation station, Barbican at 11:30 – 11:55

Giving the customer experience a new look, with YOOX Net-a-Porter

Join Optimizely for a deep dive into the makeover YOOX Net-a-Porter gave to their approach on the customer experience. In moving from a centralised optimisation model to an experimentation Center of Excellence, YNAP underwent a complete shift in business culture. Discover the challenges they faced, the strategies they employed and the results of driving success through experimentation.

Speakers: Ed Tate, Customer Success Director at Optimizely and Ibrahim Lawal, Senior Experimentation Manager at YOOX Net-a-Porter Group

Live-streamed on our digital event platform at 13:00 – 13:30

Reduce risk, fail faster: Experimenting across the product development lifecycle.

While product teams are constantly under pressure to optimise user experiences, resource constraints and time-sensitive commitments can make the addition of extra steps counter productive. However, going fast without checking direction can easily take you off course. In this session Optimizely will provide practical insights on integrating experimentation across the entire delivery cycle, so that you can focus on getting to the right place faster.

Speaker: David Carlile, Senior Product Strategy Director at Optimizely

Check out the schedule now



Optimizely is reinventing how marketing and product teams work to create and optimise digital experiences across all channels. With their Feature Experimentation product, they help companies experiment across all customer touchpoints. Optimizely are proud to help more than 10,000 businesses, including Farfetch, YOOX NET-A-PORTER , SKY and ATG enrich their customer lifetime value, increase revenue, and grow their brands. Optimizely live each day with a simple philosophy: large enough to serve, small enough to care.