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Benedict Evans has spent 20 years analysing mobile, digital media and technology, in equity research, industry, and strategy consulting and most recently in venture capital, at Andreessen Horowitz in Silicon Valley. He is now an independent analyst based in London.
Sharing real life examples and stories of how product people
learn and develop.
Berlin-based Product Coach Shaun Russell was always destined to work in Product. He co-founded Audiobubble while still in school and gave himself all the responsibilities of a Product Manager years before ever hearing of the title. Since then he’s racked up considerable experience as a product manager at Net Media Planet, Adthena, Lyst, and Outfittery. In the years since he’s put a lot of thought into the development of his coaching practice and has spoken about it at a number of conferences. He is also the co-organiser of ProductTank Berlin.
Designers and problem solvers are in more powerful positions to create the futures where everyone can belong and thrive. Our failure to design inclusively results in leaving behind those who are often in most need, inadvertently embedding societal inequalities or even increasing them. But is inclusive design enough to create equality, especially for marginalised communities? Julian will explore this question in this talk and build a case for why and how our design and development practices must be centered on social justice and equity.
Founder, Rooted by Design
Julian is a Service Designer & Strategist working at the intersection of services, communities, and government, designing services and solutions. Passionate about tackling inequality and design practice, he is the Founder of Rooted, a network of designers focused on unlocking the power of design to reduce inequalities which significantly impact the UK Black African and Caribbean community. He brings a wealth of experience to the role from leading service design and partnerships at British Red Cross, Amnesty International, Christian Aid, and more leading NGOs.
Play the pieces as you get them - how to execute your product leadership role within set constraints or external impacts.
Georgie is the Chief Product Officer at mobility company Tier in Berlin, and before that served as the CPO of challenger bank N26. With over 12 years experience in global digital and software companies such as Xero, News Ltd and Scout24, her leadership, strategic thinking and operational effectiveness has benefited from her breadth of experience. Leading large teams in multiple locations, Georgie leans into the challenges of scaling global businesses and believes that growth and change are always successful when done with high levels of communication (verbal and non verbal) and respect throughout an organisation.
Case studies from the trenches on Product Experimentation
Product Manager for Experimentation, Split
Anthony Rindone is the Product Manager for Experimentation at Split, with over a decade of experience studying how to make better product decisions - with experience in Data Science, Growth Marketing, and now as a Product Leader.
Adaora is a product & UX strategist and technology leader with ~15 years leading brand, product, and market growth for tech startups and social impact ventures across the globe.
Originally from Nigeria, she’s an MIT alum who’s lived and worked on five different continents; built several successful ventures from the ground up; and speaks regularly about product leadership, innovation culture, and the future of work.
She’s currently the VP of Product at PathCheck Foundation. Prior to that, she was VP of Product and Experience Design at MERGE, led the product & experience design strategy for Jumia Technologies, the largest e-commerce operator in Africa; Flywire, a market-leading in global payments; and Cogito, a disruptive AI conversational coaching platform. Outside her passion for strategy and UX, she enjoys building and mentoring cross-functional teams and partnering with executives to build organizational cultures that enable innovation at scale.
When Spectra isn’t working, she’s either planning events for her passion project Code Red (a community of tech leaders, entrepreneurs, and investors approaching workplace inclusion with an innovation lens); investing in early-stage entrepreneurs; or, spending time with her partner at their home in Boston.
Capturing Customer Context for Cross-Channel Experiences
16:00 - 16:30
Bootstrapping a Product Team
16:00 - 16:30
Minimum Viable Product Manager
Despite emerging maturity, the scope of product management roles still varies wildly across organisations. This scope has the potential to accelerate your career or keep you grounded in tactical tasks, with little opportunity of getting to the strategic.
How can you tell if your current role is setting you up for success? How should you frame the conversation with your manager to make sure it does? You just hired a new product manager - how much responsibility should you give them, and how quickly?
In her talk Susana, Director of Product at Onfido, will define the Minimum Viable Product Manager role. One that serves both the business and the individual and helps product managers be prepared to advance their careers from day one on the job.
Susana Videira Lopes
Director of Product, Onfido
Susana is a Director of Product at Onfido, looking after the Biometrics Line of Business.
She’s seasoned B2B Product Manager with over 7 years of individual contributor experience. Susana now splits her time between managing and coaching product managers, working on new value propositions and long term strategy.
A Bioengineer by training and proud data nerd with a MEng from Imperial College London, Susana is into kickboxing, bouldering and gardening.
Capturing Customer Context for Cross-Channel Experiences
Is your customer experience straining at the seams? Have your customers moved from office to home, and your company’s charter along with it? Designing for the next generation of experiences requires upleveling your understanding of your customer context. But how do you ask the right questions and set yourself up for success? Multimodal design expert Cheryl Platz shares a framework for capturing customer context inspired by her time in improvisational theater, and walks you through how these dimensions of context will unlock greater success for your complex products and experiences. You’ll leave with concrete steps for applying this framework in your next project, whether you’re working with user researchers or flying solo in your customer engagement.
Author, Design Beyond Devices
Cheryl Platz is an internationally-renowned interaction designer best known for her work on a wide variety of emerging technologies and products – including Amazon’s Alexa voice platform and the Echo Look, Microsoft’s Cortana and the Azure platform, and groundbreaking early titles for the Nintendo DS. Her professional passions include natural user interfaces, design for constraint and complexity, systems design, and storytelling for product design.
Cheryl’s past employers include Microsoft, Amazon, Electronic Arts, Griptonite Games, MAYA Design and Disney Parks. Cheryl is currently a Principal UX Designer at the Bill and Melinda Gates Foundation, focused on improving digital collaboration. In her spare time, as owner of design education firm Ideaplatz, LLC, she travels the world sharing her experience designing for new technology (and applying improvisation to design) with other technologists.
Cheryl holds a degree in computer science and human-computer interaction from Carnegie Mellon University. In addition to her design work, Cheryl has been a professional improvisor and performer for well over a decade. She’s most frequently seen in Seattle as an ensemble member and teacher at Unexpected Productions, or featured in the hit improvised parody of Star Trek “Where No Man Has Gone Before”. Her other hobbies include travel, writing and video gaming.
An overview of different product management archetypes and
when to bring each one into a team.
VP Product, Box
Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Box, where he serves as the VP of product and GM of platform. Before that, he scaled Twitter’s service infrastructure and Amazon’s Kindle business. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.
Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.
How to inculcate 'experience' in every Product Release leveraging product-led strategies
Client Outcomes Director, Gainsight PX
Harshi is an evangelist and one of the founding members of the Gainsight PX/PLG Client Outcomes Team. Currently, working with Gainsight’s largest customers including Adobe, Dun & Bradstreet, Splunk, and Autodesk, she is helping Product Leaders drive adoption at scale employing PLG Strategies. Her past stints include working at and with Fortune 500 companies like Facebook, Ernst & Young, and at start-ups managing Facebook, DHL, Chevron, etc.
Mary Poppendieck started her career as a process control programmer, moved on to manage the IT department of a manufacturing plant, and then ended up in product development, where she was both a product champion and department manager.
Mary considered retirement 1998, but instead found herself managing a government software project where she first encountered the word “waterfall.” When Mary compared her experience in successful software and product development to the prevailing opinions about how to manage software projects, she decided the time had come for a new paradigm. She wrote the award-winning book Lean Software Development: An Agile Toolkit in 2003 to explain how the lean principles from manufacturing offer a better approach to software development.
Over the past several years, Mary has found retirement elusive as she lectures and teaches classes with her husband Tom. Based on their on-going learning, they wrote a second book, Implementing Lean Software Development: From Concept to Cash in 2006, a third, Leading Lean Software Development: Results are Not the Point in 2009, and a fourth book, The Lean Mindset: Ask the Right Questions in 2013. A popular writer and speaker, Mary continues to bring fresh perspectives to the world of software development.