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Keynote and Q&A: Getting to a Team-Approach in Continuous Discovery
Teresa is a Product Discovery Coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include CarMax, Snagajob, Spotify, and Tesco.
Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press.
Connecting to your customers in this new remote world
12:30 - 13:10
Managing misaligned stakeholders
Prioritization is hard, and we HOPE that a clear corporate strategy plus well-considered OKRs will get our internal stakeholders to agree on what’s most important: unambiguous #1 and #2 and #3 priorities. That our spreadsheets and analysis will sell everyone on our plan. But that rarely happens: Sales wants us to put 100% of our development effort against shiny new features; Support want 100% against bug fixes and workflow improvements and productivity tools; Engineering lobbies for better architecture and scalability and more refactoring; Marketing wants us to document more use cases in more industries so that we can widen the funnel. We may wait for each department to “see the light” and give up its specific asks in favor of the greater good, but that can be a very long wait.
How do we understand this behavior, appreciate their effort (rather than just being frustrated), and find strategic tools that let us build out a single plan for our products and teams?
Product Leadership Consultant
Rich Mironov is a 35-year veteran of Silicon Valley product management including six B2B startups. He is a smokejumper product executive – parachuting into software companies to run product teams on an interim basis – and has coached scores of product leaders. He founded Product Camp, has been blogging about software product management since 2002, and his “Art of Product Management” was one of the first books on the subject.
Connecting to your customers in this new remote world
With pandemics, limited budgets, shortened timelines and other constraints, it's even more important to figure out ways to do research in a scalable and safe way. The preparation and planning for a research project is as important as conducting the actual research in the field. Research when done right can reduce a lot of risk and wasted development time. Anyone in the product development organisation can do research, however if done incorrectly it could be sending development teams in the wrong direction. A common pitfall is to solely focus on customers in your region, especially if you have a product or service available world wide. There is now even more opportunity to leverage video calling platforms to have a wider and more international spread of customers participating which may give the team different insights.
This workshop will cover practical tips, lessons learned to have you and your team start conducting research immediately.
Anna Lee Anda
User Researcher, Zendesk Singapore
Talk Topic: Connecting to your customers in this new remote world
Anna is a User Experience Researcher based in Singapore. Currently she is working for Zendesk, a global SaaS company which builds software for better customer relationships. She has experience working in the technology and financial industries at among others Seek Jobs and ANZ Australia bank. Anna is passionate about educating designers and product development teams about the benefits of research and taking a pragmatic approach to delivering successful results.
What does it look like for a product team to collaborate, remotely and in-person? In this session, Emily Keator will present the value of the Lucid Suite and how to facilitate great Agile workshops.
Sr. Solution Engineer at Lucidspark
Emily has a background in genetics research and full-stack web development, and graduated Magna Cum Laude from Davidson College. She works with the Enterprise Sales Team at Lucid Software as a Sr. Solution Engineer, delivering technical demos and working sessions to help customers find the right solutions, and serving as a customer voice back to Product and Sales Enablement. When she's off work, she can be found trying to read and hike at the same time.
Cameron Adams is a co-founder and Chief Product Officer at Canva – an online design platform started in 2012 that now has over 50 million users. He leads the design and product teams there as well as focusing on future product directions and innovative experiences.
After graduating with a Bachelor of Law/Bachelor of Science from the University of Melbourne in 2001, Cameron started a design agency that produced work for global clients such as Atlassian, NEC, TEDx and Sydney Festival. When Google came knocking in 2007 he couldn’t resist the call and spent the next 4 years helping the co-founders of Google Maps realise the design vision for their ground-breaking communication tool Google Wave.
Through his work and his writing — which spans five books and numerous articles — Cameron has contributed to the foundations that underpin modern web design and has been asked to speak around the world at events such as South by Southwest, Pausefest, CeBIT, and Web Directions.
Since stumbling into Product Management, Colin has been in love with all things product related. In his day job, he is the Head of Product for learning platform Gnowbe. Prior to that he has served as the CPO for CaterSpot, VP Product for Photobook Worldwide, and product roles across Booster.com, Hitwise, and more. He is based in Kuala Lumpur and outside of work, his passion projects are hosting The Product Un(censored) Show podcast, founding and organising PM Huddle, and being a co-organiser of Agile Malaysia, a meetup group for agile development practitioners.
Hooked! Connect, Engage and Inspire with Storytelling
Stories and storytelling can inspire people where bullet points may not. Isn’t it always the story, the anecdote, the example that you remember long after the event?
Business storytelling is storytelling with a purpose and for results. Whether you are trying to influence stakeholders or bring products to life, or engage customers, storytelling can help you do it better...that's a guarantee!
In this power packed interactive session:
Discover business storytelling
Explore the use of storytelling
Identify storytelling applications in your context
Author, Supercharge Results with Storytelling
Yamini Naidu, CSP is the world’s only economist turned business storyteller. She is rated among the top 3 business storytellers globally. Award winning speaker and best selling author, she works with leaders helping them shift from spreadsheets to stories. Her clients include Google, Tiffany & Co and Goldman Sachs. She is on a quest to make everyone a better storyteller at work.
Product Discovery - the secret sauce of great Agile
Are you struggling to get your teams motivated? Are they too busy focusing on the tech and aren't engaged with solving problems for your customers? In this talk Anthony will discuss how he believes product discovery is the secret to engaged, high performing teams, and will offer some practical tips on how to get this going in your organisation. And there may even be a bottle of actual sauce involved in the talk...
Product Leadership Consultant
Anthony is passionate about great product experiences and building leadership in the Product Management community. He’s done everything from designing refrigerator wiring to leading a product team for a SaaS platform used by over 150 million users globally, with stops along the way in Fintech and Healthtech. Anthony is currently a product consultant and coach, helping technology organisations be more successful through a focus on being truly agile, product led and outcome focused.
Anthony is also the Chair of Product Aotearoa, a not-for-profit organisation dedicated to nurturing, connecting and increasing the impact of product professionals in Aotearoa New Zealand, and the lead organiser for our ProductTank Auckland meetup.
Keynote and Q&A: The new cybernetics: systems thinking for the 21st century
Distinguished Professor Genevieve Bell is the Director of the 3A Institute (3Ai) and School of Cybernetics at the Australian National University (ANU) and a Vice President and a Senior Fellow at Intel Corporation. She is best known for her work at the intersection of cultural practice and technology development. After completing her PhD in cultural anthropology at Stanford University in 1998, Genevieve spent 18 years in Silicon Valley helping guide Intel’s product development by developing the company’s social science and design research capabilities. Genevieve established 3A Institute in September 2017 at the ANU in collaboration with CSIRO’s Data61 with the mission of building a new branch of engineering to effectively and ethically manage the impact of artificial intelligence (AI) on humanity through better design and management of technology.