About this role
Product Manager: Growth & Insights (Part-Time, Contract)
| Remote (US or Canada Only) | 20–25 hours/week | Contract
(Compensation listed is based on 23 hrs /week. Role may increase in hours post MVP. Compensation increase at Series A (potential conversion to w2. Potential vested equity conversation)
About the Job
HeartStamp is building the world's first truly personalized tactile consumer good platform, powered by generative AI models with RAG architecture. Our B2C platform transforms a simple idea into a premium-quality, print-ready design in seconds. Users can generate finished product in any art style, upload their own AI-generated artwork, morph images into vintage aesthetics, and add premium embellishments. We launch our MVP in March 2026. We have a team of 21 globally located all stars working like beehive 6 days a week. In our pursuit to constantly level up, We have room for one more before we GTM... the right PM.
This is not a typical e-commerce PM role. You'll be shaping the consumer experience at the intersection of generative AI and physical product fulfillment—a space with almost no established playbooks. We need a product manager who obsesses over the user, translates qualitative insights into quantitative hypotheses, and builds delightful experiences that convert browsers into buyers. Skill is more important than experience we want someone that can bring force multiplying powers to the table. This could be your ultimate level-up opportunity but be ready to prove it.
About the Role
You'll own user research, analytics, and conversion optimization for our storefront. Working remotely with overlap during EST hours, you'll run a steady drumbeat of user sessions, maintain funnel dashboards, and drive hypothesis-driven experimentation. You'll work closely with the founder/CEO, our Scrum Master, UX/brand designer, tech lead, and AI engineer to ship a product that delights users and converts. If you aren't good at finding user interviewee's and moving fast on testing/validating and reporting back deftly this role likely isn't for you.
This part-time role (20–25 hours/week, M–F) offers flexibility but requires consistent availability during EST business hours for syncs and user sessions.
Responsibilities
• *User Research*: Conduct weekly moderated user sessions. Recruit and manage a pipeline of test participants representing our target demographics (millennials, upper Gen Z, style-forward parents). Synthesize qualitative feedback into actionable insights.
*• Analytics Ownership:* Own the analytics stack (PostHog, Google Analytics, Hotjar). Ensure every critical user action is tracked from first landing to purchase completion. Build dashboards surfacing conversion rate, activation, checkout completion, and AOV.
*• Experimentation:* Transform user feedback and behavioral data into testable hypotheses. Design and run A/B tests. Analyze results rigorously and communicate learnings. Build a culture of data-informed decisions.
*• Funnel Optimization:* Map the complete user journey from discovery through purchase and repeat engagement. Identify drop-off points and prioritize interventions based on impact and effort.
*• Weekly Reporting:* Share a weekly funnel update with core metrics and top priorities. Provide experiment readouts with baseline, hypothesis, results, and decisions.
*• Feature Discovery:* Identify opportunities based on user research and competitive analysis. Prioritize based on user impact, business value, and engineering effort.
First 30 Days
• Establish weekly user sessions and reporting cadence
• Confirm event tracking for the funnel end-to-end
• Identify top 3 drop-offs and ship first fixes/tests
Requirements
• 2+ years product management experience with direct ownership of consumer-facing products
• Deep fluency with analytics tools (PostHog, GA, Hotjar or similar) and data-driven decision making
• Hands-on experience conducting user research: recruiting participants, running sessions, synthesizing insights
• Track record of improving conversion metrics through hypothesis-driven experimentation
• Comfort with ambiguity and fast-paced startup environments—you'll be building processes from scratch
• Located in US or Canada with availability during EST business hours
• Excellent written and verbal communication skills. Fluent English required.
Nice to Have
• Experience integrating AI/ML capabilities into user-facing product flows, especially generative AI
• E-commerce product management experience, particularly in gifting, personalization, or print-on-demand
• Experience with creative tools or design platforms where users generate custom content
• Familiarity with generative AI landscape: prompt engineering, model capabilities, limitations
• Prior startup experience, especially early-stage or zero-to-one product development
*Success Metrics*
• Conversion Rate: Percentage of sessions resulting in purchase, tracked by segment and device
• Cart-to-Purchase Rate: Checkout funnel conversion with abandonment reduction at each step
• User Activation Rate: Percentage of new users completing first meaningful action
• Average Order Value: Revenue per transaction, tracking upsell impact
• Qualitative Outcomes: User research insights that directly influence product decisions; clear documentation of why we're building what we're building
Tools and Resources
• Analytics: PostHog, Google Analytics, Hotjar
• Design &Collaboration: Figma, Notion, Slack, Linear
To Apply
If you're excited about shaping a product at the intersection of generative AI and physical goods, we'd love to hear from you. Please send your resume and a brief note explaining your relevant user research and conversion optimization experience to careers@heartstamp.com. Do NOT send a blank cover or AI generated cover letter.
Timeline:
We are conducting interviews on a rolling basis and aim to hire by late January 2026, with a start in early February. Early applicants will be given priority.
