Schedule

2024 began with a hot debate around the necessity of UX/user research in modern product orgs as so many companies look for efficiencies. Airbnb famously morphed the traditional product management function into product marketing. And Marty Cagan recently introduced Transformed - a framework for entire companies to adopt a "product operating model." That's not to mention the impact AI is already having on our roles. So, what do all these shifts mean for today's product teams? We’ll take a fresh look at the product function in 2024, examining how roles and responsibilities have changed, and what individuals can do to stay relevant as the field continues to evolve.

Product teams are uniquely suited to help their companies deliver on the promises of AI: to increase productivity, to enable personalised experiences, to drive growth and more. We’ll hear insights and lessons from product people leading their companies through the AI age.