Schedule

Product teams are uniquely suited to help their companies deliver on the promises of AI: to increase productivity, to enable personalised experiences, to drive growth and more. We’ll hear insights and lessons from product people leading their companies through the AI age.

2024 began with a hot debate around the necessity of UX/user research in modern product orgs as so many companies look for efficiencies. Airbnb famously morphed the traditional product management function into product marketing. And Marty Cagan recently introduced Transformed - a framework for entire companies to adopt a "product operating model." That's not to mention the impact AI is already having on our roles. So, what do all these shifts mean for today's product teams? We’ll take a fresh look at the product function in 2024, examining how roles and responsibilities have changed, and what individuals can do to stay relevant as the field continues to evolve.