Common Product Development Mistakes and How To Avoid Them All: A Case Study "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs September 09 2020 True Communication, Discovery, MTP Leader Members' Content, Prioritised Members' Content, Mind the Product Mind the Product Ltd 3954 product managers in discussion Product Management 15.816

Common Product Development Mistakes and How To Avoid Them All: A Case Study

BY and ON

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product.

Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a rushed launch, and slow recovery.

Overview

The case study relates to my time at a Machine Learning (ML) platform company that pivoted to cybersecurity in 2016. I was hired as a Technical Product Manager focused on platform in 2014 and eventually became VP of Product af…

Become a Prioritised Member to continue reading this article...

Upgrade to Prioritised membership and hone your craft with the help of:

  • Premium content & all our videos
  • Regular AMAs with top product leaders
  • Conference discounts & special events

And so much more!

Subscribe

Upgrade to Prioritised membership and hone your craft with the help of:

  • Premium content & all our videos
  • Regular AMAs with top product leaders
  • Conference discounts & special events

And so much more!