LATEST POSTS

What We Learned About Building Products People Love in 2016

BY Martin Eriksson on December 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. It was also a year when an awful lot more of you started to read our blog more regularly – we’ve ended the year with an awesome 30% year-on-year growth in our readership. But what did you all want to […] Read more »

Are You a Naughty Or Nice Product Manager?

BY Chris Massey on December 12, 2016

It’s that time of year again – No, I don’t mean financial planning or strategy reviews – I mean it’s a chance to reflect on what we’ve achieved, how we’ve achieved it, and think about whether we’re being the best product person we can be. As the craft of product management evolves, and we learn […] Read more »

The Importance of Listening to Your Customers by David Cancel

BY Martin Eriksson on December 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people […] Read more »

Oprah versus Spock: Advice from Dan Olsen and The Lean Product Playbook

BY Laure Parsons on December 1, 2016

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook, author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer Identify underserved customer needs Define your value proposition Specify your MVP feature set Create your […] Read more »

Finding "Product-Me" Fit

BY Jackie DeJesse on November 29, 2016

Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. In my journey of building product, I’ve found that it is crucially important to think about the meaning and value you want to create in the world, and what it is about who you are that lets you […] Read more »

Amsterdam product managers: who we are and how we work

BY Iris van de Kieft and Steven van Rij on November 14, 2016

Since 2012, our friends at Mind The Product have done multiple surveys on the facts and figures of the product community. We at ProductTank Amsterdam have always looked with a lot of interest at these and have wondered for a while how those numbers would compare to a local investigation here in Amsterdam. So here […] Read more »

Handling requests for new features in a successful product

BY Doug Lemme on November 3, 2016

If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position.  However, the way in which you choose handle these requests can play a big role in the product’s future success or failure.  In my experience there are several alternatives worth considering: Do […] Read more »

When the price is right: managing price segmentation

BY Mark Stiving on November 1, 2016

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […] Read more »

The biggest challenge for product managers?

BY Christian Bonilla on October 25, 2016

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. […] Read more »

What makes effective decision making so challenging for product managers?

BY Taza MohammedBhai on October 19, 2016

How can a product manager make effective decisions about the direction of their product? How do they adequately weigh up all the variables to select the best solution from the available options?  And how do they make sure that any investment will adequately consider future movements of both the market and the competition? The pressure […] Read more »