What is Product Management?
“The job of a product manager is to discover a product that is valuable, usable, and feasible,” says Marty Cagan, Founding Partner of Silicon Valley Product Group and a 30-year veteran of product management. Similarly, our own Martin Eriksson calls product management the intersection between business, user experience, and technology (only a product manager would define themselves in a Venn diagram!). Product Management is about bringing together those functions and more to build value for the customers and the business.
Read on to learn more about what product management is, how the product manager job works, and what you need to do to become a top product management practitioner and build products people love.
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Become a Better Product Manager in Just One Weekend
It’s a new year and time to think about how to achieve all those crazy new years resolutions we’ve set ourselves. We can’t help with a healthier lifestyle but we can help you level up your product management career! ProductCamp London We’re excited to announce that the next ProductCamp London will be on Saturday March Read more »
What We Learned About Building Products People Love in 2016
2016 was a year when the product management community grew significantly and continued to mature. It was also a year when an awful lot more of you started to read our blog more regularly – we’ve ended the year with an awesome 30% year-on-year growth in our readership. But what did you all want to Read more »
Are You a Naughty Or Nice Product Manager?
It’s that time of year again – No, I don’t mean financial planning or strategy reviews – I mean it’s a chance to reflect on what we’ve achieved, how we’ve achieved it, and think about whether we’re being the best product person we can be. As the craft of product management evolves, and we learn Read more »
The Importance of Listening to Your Customers by David Cancel
Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people Read more »
Oprah versus Spock: Advice from Dan Olsen and The Lean Product Playbook
“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook, author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer Identify underserved customer needs Define your value proposition Specify your MVP feature set Create your Read more »
Finding "Product-Me" Fit
Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. In my journey of building product, I’ve found that it is crucially important to think about the meaning and value you want to create in the world, and what it is about who you are that lets you Read more »
Amsterdam product managers: who we are and how we work
Since 2012, our friends at Mind The Product have done multiple surveys on the facts and figures of the product community. We at ProductTank Amsterdam have always looked with a lot of interest at these and have wondered for a while how those numbers would compare to a local investigation here in Amsterdam. So here Read more »
Handling requests for new features in a successful product
If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position. However, the way in which you choose handle these requests can play a big role in the product’s future success or failure. In my experience there are several alternatives worth considering: Do Read more »
When the price is right: managing price segmentation
Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »
The biggest challenge for product managers?
A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. Read more »