LATEST POSTS

Pros and Cons of Market Research Tactics

BY Christian Bonilla on February 10, 2017

When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected […] Read more »

Finding Inspiration for Customer Journey Mapping

BY Gleb Smolich on February 2, 2017

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […] Read more »

The Stigma of a Perfect Product

BY Alicia Hurst on January 31, 2017

Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!” Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. And I think we all know and accept that. Most product leaders are realists. Perfect to a product manager usually means […] Read more »

How to fix Runaway Project Timelines

BY Josh Johnson on January 19, 2017

We’ve all been there: two months into a two-week project and the end still isn’t anywhere in sight. Sometimes a good project goes bad, you learn your lesson, and move on. But sometimes the issue is deeper than that, and it’s not a one-off fluke, but an institutional issue that keeps repeating itself. It’s so […] Read more »

A Product Manager's Guide to Strong Team Communication

BY Alberto Ferreira on January 12, 2017

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. Product management in this context can feel like chaos, the type […] Read more »

Three Superpowers of a Product Manager

BY Silvia Thom on January 10, 2017

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons […] Read more »

Become a Better Product Manager in Just One Weekend

BY Martin Eriksson on January 9, 2017

It’s a new year and time to think about how to achieve all those crazy new years resolutions we’ve set ourselves. We can’t help with a healthier lifestyle but we can help you level up your product management career! ProductCamp London We’re excited to announce that the next ProductCamp London will be on Saturday March […] Read more »

What We Learned About Building Products People Love in 2016

BY Martin Eriksson on December 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. It was also a year when an awful lot more of you started to read our blog more regularly – we’ve ended the year with an awesome 30% year-on-year growth in our readership. But what did you all want to […] Read more »

Are You a Naughty Or Nice Product Manager?

BY Chris Massey on December 12, 2016

It’s that time of year again – No, I don’t mean financial planning or strategy reviews – I mean it’s a chance to reflect on what we’ve achieved, how we’ve achieved it, and think about whether we’re being the best product person we can be. As the craft of product management evolves, and we learn […] Read more »

The Importance of Listening to Your Customers by David Cancel

BY Martin Eriksson on December 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people […] Read more »