LATEST POSTS

Is Your Chatbot Artificially Intelligent?

BY Jenny Wanger on April 5, 2017

The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]

Read More…

Why you Need a Sense of Urgency in Product

BY Simon Cast on March 30, 2017

When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either. No need to take five minutes to shower when you are just as clean after […]

Read More…

Product Management Tools in Everyday Life - Oisin Zimmermann (ProductTank Oslo)

BY Jess Lane on March 27, 2017

When you first start building a product you have a lot of decisions to make. You have to figure out what to build, what to build first, and know how to explain your decisions to both yourself and your team. As the ball starts rolling, keeping track of what to deliver and when as well […]

Read More…

9 tips from TED speakers on successful product management

BY Stacey Marone on March 21, 2017

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included. If you’re already a product manager and in search of new information, ideas, and insights on product management to help you […]

Read More…

Managing - not Just Maintaining - a Product Backlog

BY Victor Conesa on March 16, 2017

Or Three Ways Product Owners can Stay on top of Scrum 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool). With hindsight it was exciting, but such intense activity presents […]

Read More…

Measuring KPIs for a Platform vs a Revenue-Generating Product

BY Tori Funkhouser on February 22, 2017

There are some important differences between managing a solutions vs a platform product, in terms of providing product value. One of the key differences is in how you determine and track valuable key performance indicators (KPIs). This post focuses on the differences for managing KPIs not just for platforms overall, but for content management systems […]

Read More…

Why you Need a Product Analytics Playbook

BY Spenser Skates on February 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course. There’s not a one-size-fits-all approach. But we do have common methodologies for framing […]

Read More…

Pros and Cons of Market Research Tactics

BY Christian Bonilla on February 10, 2017

When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected […]

Read More…

Finding Inspiration for Customer Journey Mapping

BY Gleb Smolich on February 2, 2017

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

Read More…

The Stigma of a Perfect Product

BY Alicia Hurst on January 31, 2017

Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!” Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. And I think we all know and accept that. Most product leaders are realists. Perfect to a product manager usually means […]

Read More…