LATEST POSTS

Spare Me From THAT Product Guy

BY Sam Collins on December 7, 2011

Like most people in the tech world, I read TechCrunch. Like most product managers in the tech world, I cringed when I read Spare Me From The Product Guys – one of the most atrocious pieces I have read in a while. For example: … to drive a product means understanding the full scope of […]

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Focus on the problem, not the solution

BY Martin Eriksson on November 15, 2011

At a ProductTank last year one question from the audience made me want to jump up on stage and answer it myself – “where does the innovation and creativity go if product managers are defining all the products?”. Stop, I wanted to shout, you’re doing it wrong. A lot of people new to the concept […]

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I am a Product Manager

BY Paul on October 12, 2011

This is a guest post by Paul Pechey, Product Manager at Just-Eat, in response to our recent article “What, exactly, is a Product Manager?”. Reading Martin’s excellent “What, exactly, is a Product Manager?” post yesterday I felt compelled to revisit a really interesting exercise I did about 18 months ago – one that I would […]

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Segmentation and Personas

BY Shahid on October 11, 2011

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. […]

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What, exactly, is a Product Manager?

BY Martin Eriksson on October 5, 2011

I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and feasible”. Similarly, I’ve always defined product management […]

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Being a Lean Product Manager

BY Simon Cast on September 30, 2011

From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my […]

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Tame Your Roadmap

BY Janna Bastow on September 27, 2011

Your role as a product manager means you’re putting a lot of thought in to the long term vision of your product. We all know that, counting up all of the minute details you’ve got your finger on that you know will need to be accomplished along the way, getting this all into one page […]

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Guest Post: Knowing You Are A Product Manager Makes All The Difference

BY EmmaHarris on August 18, 2011

Editor’s note: ‘Product Manager’ can be an ambiguous term in some companies, like ‘UX’ has been in recent times. A big part of what we’re trying to do at MindTheProduct is help companies understand the Product Manager and to identify this person formally within their teams. Almost always, at least one person is already doing […]

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To Kill a Feature

BY Janna Bastow on August 16, 2011

Kill a feature every week. When you kill the wrong one, people will make noise and you’ll be clued in to what actually adds value. — Dave McClure, FOWA 2009 How do you know which features need to be killed? Every product that’s been around for some time will inevitably have some leftover feature ‘residue’: […]

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Product Management on a Dime - a few lean product management tools

BY Janna Bastow on August 7, 2011

If you’re like me and working at a startup, you understandably cringe when you see the price of some software solutions, even if you know they might make your job (and life) easier. However, being a good product manager isn’t about having a high-end suite of tools at your fingertips – part of the fun […]

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