What is Product Management?
“The job of a product manager is to discover a product that is valuable, usable, and feasible,” says Marty Cagan, Founding Partner of Silicon Valley Product Group and a 30-year veteran of product management. Similarly, our own Martin Eriksson calls product management the intersection between business, user experience, and technology (only a product manager would define themselves in a Venn diagram!). Product Management is about bringing together those functions and more to build value for the customers and the business.
Read on to learn more about what product management is, how the product manager job works, and what you need to do to become a top product management practitioner and build products people love.
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Product Prioritisation 101
One of the core responsibilities of a product manager is to prioritise everything that needs to get done into a roadmap. There are different views on how that roadmap should look but first, what about the prioritisation process itself? Prioritise for scale Whatever process you follow it’s important that it’s appropriate to your business and Read more »
Moving into a Product Role
A friend of mine recently got in touch, asking for advice as he was going for a job interview for a Product Manager role. His biggest concern? He was a social media manager at the time, not a Product Manager. The role called for him to work more closely with a development team than he’s Read more »
Better User Stories, Come Hell or High Waterfall
As anyone who makes things for a living will attest, there comes a time perhaps once a day, when a certain question plays upon the lips of everyone on the project. If it’s a particularly trying day, this question will pop up a few times, and if it’s a doozy of a day, it will Read more »
Losing Weight with the Lean Startup
Following a weekend of Lean talks around London with Eric Ries, Nick Cordrey has written this guest post as an introduction to Lean for those who might still be unsure about what it involves and how to get started Everything is very lean at the moment. Not a bit of fat in sight. Which is Read more »
What would you do as a Product Manager on Google+?
My real gripe with the Product Vision behind Google+ is… it doesn’t appear to have one. Forget the criticisms of Google+ tactics – instead let’s take a look at their strategy and get constructive. In order to make this worthwhile, we first have to reverse engineer what the goal of Google+ might be. I don’t Read more »
Gift Ideas for your Favourite Product Manager
With the holiday season just around the corner, we’re all scrambling to find the perfect gift for those who made a difference in our lives this year. Have you got a product manager you’d like to treat to something special this holiday season? We’ve compiled a list of great gifts your producteer will surely drool Read more »
Spare Me From THAT Product Guy
Like most people in the tech world, I read TechCrunch. Like most product managers in the tech world, I cringed when I read Spare Me From The Product Guys – one of the most atrocious pieces I have read in a while. For example: … to drive a product means understanding the full scope of Read more »
Focus on the problem, not the solution
At a ProductTank last year one question from the audience made me want to jump up on stage and answer it myself – “where does the innovation and creativity go if product managers are defining all the products?”. Stop, I wanted to shout, you’re doing it wrong. A lot of people new to the concept Read more »
I am a Product Manager
This is a guest post by Paul Pechey, Product Manager at Just-Eat, in response to our recent article “What, exactly, is a Product Manager?”. Reading Martin’s excellent “What, exactly, is a Product Manager?” post yesterday I felt compelled to revisit a really interesting exercise I did about 18 months ago – one that I would Read more »
Segmentation and Personas
This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. Read more »