LATEST POSTS

What, exactly, is a Product Manager?

BY Martin Eriksson on October 5, 2011

I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and feasible”. Similarly, I’ve always defined product management […]

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Being a Lean Product Manager

BY Simon Cast on September 30, 2011

From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my […]

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Tame Your Roadmap

BY Janna Bastow on September 27, 2011

Your role as a product manager means you’re putting a lot of thought in to the long term vision of your product. We all know that, counting up all of the minute details you’ve got your finger on that you know will need to be accomplished along the way, getting this all into one page […]

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Guest Post: Knowing You Are A Product Manager Makes All The Difference

BY EmmaHarris on August 18, 2011

Editor’s note: ‘Product Manager’ can be an ambiguous term in some companies, like ‘UX’ has been in recent times. A big part of what we’re trying to do at MindTheProduct is help companies understand the Product Manager and to identify this person formally within their teams. Almost always, at least one person is already doing […]

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To Kill a Feature

BY Janna Bastow on August 16, 2011

Kill a feature every week. When you kill the wrong one, people will make noise and you’ll be clued in to what actually adds value. — Dave McClure, FOWA 2009 How do you know which features need to be killed? Every product that’s been around for some time will inevitably have some leftover feature ‘residue’: […]

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Product Management on a Dime - a few lean product management tools

BY Janna Bastow on August 7, 2011

If you’re like me and working at a startup, you understandably cringe when you see the price of some software solutions, even if you know they might make your job (and life) easier. However, being a good product manager isn’t about having a high-end suite of tools at your fingertips – part of the fun […]

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Data-Driven Product Management—Where To Start?

BY Sam Collins on August 5, 2011

This is the first post in a series we will be writing on analytics and the data-driven Product Manager. Analytics is an essential area for product managers to understand but it can be intimidating when you’re just getting started with the basics of product management. For those of you considering a role in product management, […]

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The Brand and The Product

BY Janna Bastow on August 1, 2011

Brand is the personality of your product. Done well, it should evoke feelings of goodwill and loyalty, and even forgiveness for your quirks. It gives your promoting users something tangible to refer to as they recommend you to their friends. A key metric for measuring this is, of course, the Net Promoter Score (NPS). Getting […]

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Creating a Product Culture Starts with Communication

BY Janna Bastow on July 27, 2011

Having a product culture is about having the product, the very thing that you’re building, at the heart of the business, a core aspect that’s granted the attention it needs. This means that everyone in the company is an advocate for what you’re building and how you’re building it. The most successful product-centric companies include […]

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User Feedback, The Google+ Way

BY Sam Collins on July 25, 2011

Direct feedback from users of your product is an essential part of product management. While analytics will provide heaps of data to infer what users are thinking, direct feedback from users adds another dimension to this data. And Google seems to have upped the stakes recently. This is a look at one of the most important aspects […]

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