LATEST POSTS

Video: Beyond usable - mapping emotion to experience

BY Martin Eriksson on December 20, 2013

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […] Read more »

Video: Data-Driven Nonsense

BY Janna Bastow on December 16, 2013

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy […] Read more »

Video: How to Build a Billion Dollar App

BY Martin Eriksson on December 13, 2013

There have only been 10 startups that have exited for over a billion dollars in the last 5 years, but at Mind the Product 2013, George Berkowski showed that there’s still huge opportunity out there. There are still 6 feature phones for every smart phone in the market and as prices come down that means […] Read more »

Video: Delivering a Pure Product

BY Martin Eriksson on December 4, 2013

There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build. […] Read more »

Video: The next product canvas

BY Martin Eriksson on November 22, 2013

When Alexander Graham Bell invented the telephone he pitched it as a broadcast device – that it was for putting on a stage in front of a musician or sermon in order to broadcast it to the world. He had no idea he’d invented a two-way communication device and revolutionized how we could communicate with […] Read more »

Video: Doing it properly, at scale

BY Martin Eriksson on October 24, 2013

Tom Loosemore, Deputy Director at the UK’s Government Digital Service, spoke at ProductTank recently about how to do product development properly, at scale, in government. It’s an eye-opening case study of how even the most entrenched and sluggish organisations can revitalise their digital presence with the thoughtful application of simple principles of user-centered design and […] Read more »

Mind the Product 2013 Conference Recap

BY Martin Eriksson on October 3, 2013

Another year, another amazing Mind the Product conference. As usual it’s taken us about a week to recover from the maddening rush of putting on such a big event but we’re glad to hear we delivered on our promise to inspire and energise so many of you: #mtpcon has me and my team wanting to […] Read more »

Video: Building Products for Mobile

BY Martin Eriksson on July 22, 2013

Dave Martin, the co-founder of Pocket Recruit, took the stage at ProductTank with practical, useful advice on building mobile products. He shared his experience optimising complex conversion funnels for mobile, and maximising familiar mobile user experience to increase revenue lines from a mobile audience. He touched on difficult challenges on mobile such as testing, wide […] Read more »

Video: Compromising Beauty In Product Design

BY Janna Bastow on July 12, 2013

In our E-Commerce and M-Commerce themed ProductTank, Aziz Musa (@azizmusa), the digital director at Pegasus, talked about his own experience in e-commerce, pulling all-nighters with his team to get the mobile experience at Photobox up to scratch. He explored what compromising on beauty does to your customers, partners, organisation and even your soul. Aziz Musa […] Read more »

Video: Product Management in Games at King

BY Simon Cast on June 13, 2013

Presenting at ProductTank May London, Catharina Lavers Mallet (@catharinamallet), head of studio at King, told us all how product management in games is different – it’s about fun, not necessarily about solving problems. […] Read more »