LATEST POSTS

Video: Your product doesn't sell itself

BY Martin Eriksson on March 10, 2014

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […] Read more »

Video: Mobile Product Design for the Real World

BY Janna Bastow on March 7, 2014

Building for the mobile era today is akin to the early television era.  We’re right at the beginning and we’re just starting to see the effects of the mobile revolution.  Think, the first real mobile app store is only 6 years old. Runar Reistrup (@runarreistrup), CEO at Depop, was building for mobile years prior, when there […] Read more »

Video: Design as a Competitive Advantage

BY Martin Eriksson on February 14, 2014

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […] Read more »

Video: Product Design for Tomorrow

BY Martin Eriksson on February 3, 2014

It’s easy to joke about the retro-futurism of the 1950’s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us? […] Read more »

Video: The Coolest Job in the World

BY Janna Bastow on January 31, 2014

Imagine being just like James Bond. When 007 walks into an exclusive bar, the barman recognises him and pours his vodka martini (shaken not stirred, of course). You don’t see Bond having to pull out his wallet to pay, he is automatically extended credit.  At ProductTank January, Yuval Samet (@yuvalsamet) of Klarna talks about how they […] Read more »

Video: Stripe uses Product as a Competitive Advantage

BY Janna Bastow on January 24, 2014

How can an API for payments, admittedly not the most alluring of products, still garner so much love from its users? Andy Young (@andyy) asked the same question at ProductTank January. Andy works on UK things at Stripe, a company in the payments space that just yesterday got funded with a valuation of $1.75B, talked […] Read more »

Video: Lean Product Development

BY Martin Eriksson on January 14, 2014

Is your product disruptive or sustaining? There’s nothing wrong with being sustaining by the way – a disruptive company that is successful quickly becomes a sustaining company. The important thing is to understand where on this spectrum you lie because both need to think differently when it comes to everything from marketing to how to […] Read more »

Video: The Future is not an Internet-Connected Egg Box

BY Janna Bastow on January 13, 2014

The recent trends, of everything becoming connected, show no signs of letting up. By 2020, predictions state that over 50 billion items will be Internet-connected, from lightbulbs to plugs to fridges. Even yoga mats, argued Alex Jones, a business design consultant at Fjord, at the ProductTank November event – as a rule of thumb, all […] Read more »

Video: Innovations that matter

BY Martin Eriksson on January 6, 2014

Innovation is critical to the success of any product or business, but today it’s so simple to test and measure iterative innovation that we forget that there is a whole other class of innovation – the long shot. You just can’t get to these innovations through a process of marginal gains which makes them much […] Read more »

Video: How to love A/B and Multivariate Testing

BY Janna Bastow on December 26, 2013

Running a multivariate test or even a simple AB test can be daunting. With each variation, there are additional tests to be run and measured, and it can all get overwhelming very quickly.  At ProductTank October, Alex Smith, the Site Development Manager at Charles Tyrwhitt, showed us what he measured and why, and talked about […] Read more »