LATEST POSTS

Data-Driven Product Design at the BBC

BY Chris Massey on April 25, 2016

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them Read more »

Product Management Fundamentals

BY Dag Olav Norem on April 12, 2016

In order to know how to do something it is important to understand why that something exists in the first place. It is not hard to understand why we need developers. Nor sales, marketing, customer support and so on. But why do we need product managers? “Why” does the role of product manager exist? In a Read more »

Product Owners: How to Get Your Development Team to Love You

BY Daniel Elizalde on April 6, 2016

Ron Lichty was first a product manager at Apple 25 years ago, then managed development of Apple’s Macintosh UI. Since then, he’s mostly focused on the development part of the team. His fifth book, Managing the Unmanageable: Rules, Tools and Wisdom for Managing Software People and Projects, was published 3 years ago and it turns out Ron has Read more »

Product Management for the Internet of Things

BY Daniel Elizalde on April 3, 2016

In this talk from ProductTank San Francisco, I walk you through the IoT Decision Framework I developed to tackle the complexity of IoT products. The framework provides a structured way to organize your product strategy, identify gaps, and build your IoT roadmap. The IoT Decision Framework The greatest challenge of managing an IoT solution is Read more »

Managing Interruptions = Better Digital Product Design

BY Chris Massey on March 25, 2016

Anna Cox is Reader in Human-Computer Action (HCI) at UCL Interaction Centre. She and her colleagues investigate how best to design technologies to make them usable, useful, and to create a positive user experience in the context of the real world. What she and her colleagues have found (And this shouldn’t surprise any of us) Read more »

Product Management Career Resilience

BY Randy Silver on March 22, 2016

The top 3 (work-related) things that make me feel jealous: Friends talking about the cloud/remote/open-source tools that they use Co-located teams Launching new features in 2 – 3 months rather than 2 – 3 quarters… or years That’s because I’m a Product Manager at an enterprise, and things are different here.  Not bad – there Read more »

DIY User Research for Product People

BY Chris Massey on March 18, 2016

The specialism of Julia Shalet – a.k.a. The Product Doctor –  is in driving and enabling people-centred product leadership for those working in fast pace environments. She works with clients such as Pearson and Fitbug, enabling their staff to be ‘lean’ in their approach to customer and product development. In this energetic and insightful talk, Read more »

Digital Marketing by Numbers - Objectives, Goals & KPIs

BY Chris Massey on February 19, 2016

Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do Read more »

How to avoid screwing up technology (and how product managers can help)

BY Chris Massey on February 15, 2016

Paul Lomax has been with Dennis Publishing for 5 years, and experienced first-hand the problem of bringing a focus on technology into a business in an industry that has not historically been at all technology-focused. So how do you do technology if you’re not a technology company? Part of the challenge is that you’re unlikely Read more »

Analytics is not just for Christmas

BY Chris Massey on February 12, 2016

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could Read more »