LATEST POSTS

Transitioning from Market Stall to App Store

BY Jade Pearn on October 20, 2016

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a Read more »

Behind Every Great Product by Marty Cagan

BY Martin Eriksson on October 18, 2016

In the opening keynote at this year’s London #mtpcon, Silicon Valley Product Group’s Marty Cagan shared his latest thoughts on what makes a great product manager by looking at the people behind some great products. Through his time at eBay, Netscape, HP and elsewhere, Cagan has worked with lots of great product teams, and has Read more »

Fintech and Shotguns

BY Chris Massey on October 13, 2016

In this talk from ProductTank London, Scott Eblen (previously Chief Product Officer at Nutmeg) shares some key lessons about product development in Fintech, and uses an interesting analogy to reframe the experience of product development in the Fintech world: manufacturing lead shot. Be Ready To Ignore Tradition In this case, there are actually two traditions that Scot Read more »

Product Management is More Important Than Ever

BY Martin Eriksson on October 13, 2016

Product Management as a role has moved on in leaps and bounds during my career. As the number of people gathered at Mind the Product London 2016 prove – it’s a skill and a job that more and more companies understand, appreciate, and seek out. And the job itself has evolved – from traffic managing Read more »

Tactics for Redesigning and Relaunching Legacy Products

BY Adam Ghahramani on October 10, 2016

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code Read more »

A Foundation for Data-Driven UX

BY Chris Massey on October 7, 2016

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and Read more »

Using Behavioural Economics and Dynamic Pricing With Your Products

BY Monika Turska on October 6, 2016

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

Marketplace Banking - the "Uber-isation" of Financial Services

BY Chris Massey on August 18, 2016

At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on the establishment, putting customers and tech ahead of bureaucracy and Read more »

Remaking the Making Company - From Focusing on Technology to Experiences

BY Martin Eriksson on August 17, 2016

Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means companies need to stop thinking purely about technology, and think Read more »

UX in an Online Environment - An Entrepreneur’s Take on UX

BY Klajdi Turlla on July 26, 2016

Alban is a serial entrepreneur and, while his first two companies didn’t have a long life, his 2014 launch of AlbanFootball has performed much better, currently shipping products to more than 30 countries. In true startup fashion it started from a problem: Football fans – Albanian football fans specifically – didn’t have a place to easily buy the merchandise of Read more »