LATEST POSTS

SUNDAY REWIND: Stepping up your A/B tests

BY Louron Pratt on September 12, 2021

A/B tests are a common solution to finding more out about new product features and your customers. However, running so many tests a week can lead to a few potential drawbacks. In this weeks’ Sunday Rewind, we look back to when Kevin Shanahan, head of growth at Peak, shared some of the learnings he gained […] Read more »

Looking at the bigger picture by Rita Cervetto

BY Andres Phillips on September 10, 2021

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. […] Read more »

Setting up research ops for customer discovery

BY Jase Clamp on May 13, 2021

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky […] Read more »

Stress-free Feature Releases - A Simple Guide to Progressive Rollouts

BY Antoine Banctel-Chevrel on November 17, 2020

I’m currently on the brink of launching a major product update – one that will affect many of our high value clients. And yes, it’s stressful. The questions swirling around in my head include: Does the functionality work in production? How do the users respond? How does this impact operational cost? In other words, do […] Read more »

Keeping Track Of Your HEART - Tomer Sharon on The Product Experience

BY The Product Experience on January 15, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about […] Read more »

Improving the Accessibility of the iTaxi Mobile App: a Case Study

BY Katarzyna Malecka on January 3, 2020

The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities […] Read more »

Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

BY Jacob de Lichtenberg on December 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, […] Read more »

Rapid Prototyping - Philip Pantelides on The Product Experience

BY The Product Experience on September 4, 2019

For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new […] Read more »

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

BY Marieke McCloskey on December 12, 2018

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […] Read more »

Naimish Gohil - Adapting Your Product for a Changing Market

BY James Gadsby Peet on November 7, 2017

Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some […] Read more »