LATEST POSTS

Setting up research ops for customer discovery

BY Jase Clamp on May 13, 2021

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky […] Read more »

Stress-free Feature Releases - A Simple Guide to Progressive Rollouts

BY Antoine Banctel-Chevrel on November 17, 2020

I’m currently on the brink of launching a major product update – one that will affect many of our high value clients. And yes, it’s stressful. The questions swirling around in my head include: Does the functionality work in production? How do the users respond? How does this impact operational cost? In other words, do […] Read more »

Why you Should Build for People, not for Users

BY Andreea Ion on January 31, 2020

In this blog post, I’ll explain why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. At the start of my career as a product manager, I came across a quote from Daniel Pink that has stuck with me over the years: Believe […] Read more »

Keeping Track Of Your HEART - Tomer Sharon on The Product Experience

BY The Product Experience on January 15, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about […] Read more »

Improving the Accessibility of the iTaxi Mobile App: a Case Study

BY Katarzyna Malecka on January 3, 2020

The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities […] Read more »

Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

BY Jacob de Lichtenberg on December 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, […] Read more »

Five Habits of Highly-Effective Product Teams

BY Tanya Koshy on September 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If you build it, they will come” is not an effective philosophy in product development, but time and […] Read more »

Rapid Prototyping - Philip Pantelides on The Product Experience

BY The Product Experience on September 4, 2019

For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new […] Read more »

Why Moderated User Research is Worth the Cost

BY Ryan Spanswick on March 28, 2019

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the […] Read more »

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

BY Marieke McCloskey on December 12, 2018

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […] Read more »