LATEST POSTS

Daniel Harvey - User Research When Your Customers are not Your Users

BY Jayson Robinson on November 15, 2017

  The trash heap of history is littered with the corpses of unicorns. Most companies talk a good game of customer centricity and design, but aren’t doing the hard part: user research. The Cult of the Designer ‘Design’ as a concept is now widely discussed and debated without real understanding of what it actually means. […]

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Naimish Gohil - Adapting Your Product for a Changing Market

BY James Gadsby Peet on November 7, 2017

Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some […]

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Design Sprints by Jake Knapp

BY James Gadsby Peet on September 29, 2017

Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future. Not only does […]

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The Seven Best Ways to Screw Up Your User Research

BY Andrew Harder on July 12, 2017

Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. In this talk, I mined my experience, picked the top seven mistakes I’ve made over the years, and shared insights on lessons […]

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Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […]

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