LATEST POSTS

An introduction to impact mapping - Tim Herbig on The Product Experience

BY The Product Experience on October 13, 2021

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. […] Read more »

Looking at the bigger picture by Rita Cervetto

BY Andres Phillips on September 10, 2021

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. […] Read more »

SUNDAY REWIND: The world is colorful, so why shouldn’t our users be?

BY Louron Pratt on September 5, 2021

Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users? In this weeks’ Sunday Rewind, we go all the way back to #mtpengage Hamburg 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key […] Read more »

Product Research Rules: Free chapter

BY C. Todd Lombardo on June 15, 2021

As product people, we know we’re not the customer. We also know the importance of doing product research to get to know our real customers, to figure out their problems, and how they react to the solutions we might provide. In our book, Product Research Rules, we explain how your entire team can conduct effective […] Read more »

Understanding the next 100m users in India by Akhil Jayaprakash

BY Andres Phillips on June 7, 2021

In this ProductTank Pune talk, Akhil Jayaprakash, senior product manager at Amazon, gives us a breakdown of what product managers need to know about the next 100m users in India, including their user personas, the challenges they face, and a sector already solving those problems. […] Read more »

Process as Product: What product ops can learn from user research

BY Marielle Velander on April 20, 2021

What do a necklace, a bowl of salad, and a compass have in common? They are all metaphors that product managers at Dashlane use to describe their role. The insight they revealed, among others, helped me shape what Dashlane’s first-ever product operations role should look like. Product operations is a relatively new concept for most companies […] Read more »

Why every product and UX leader needs to be a storyteller

BY Jessica Hall on April 13, 2021

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some […] Read more »

Performing Effective User Research: Advice From C Todd Lombardo

BY Louron Pratt on March 10, 2021 for Prioritised Members

In this interactive AMA session for Prioritised members, C Todd Lombardo, author and VP of Product at Machine Metrics, discusses how performing effective user research can minimise the impact of bad product decisions. Watch the recording in its entirety or read on for the highlights, including: Why we make bad product decisions Doing the right product […] Read more »

Conducting User Interviews: A Practical Guide

BY Eira Hayward on March 5, 2021 for Prioritised Members

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a […] Read more »

Communicating Research with Pace Layer Mapping by Adrian Howard

BY Helene Sanchez on February 26, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation […] Read more »