LATEST POSTS

The advantages of declarative user stories

BY Simon Schreiber on March 15, 2022

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we’ll delve into the advantages and disadvantages of both. […] Read more »

Leading product research with empathy

BY Sam Bowman on February 3, 2022

Research and empathy don’t always seem to go hand-in-hand. However, in this article, we will discuss how the former needs the latter in order to target customers and specific niches. […] Read more »

The most effective channels to gain customer feedback: Part 2

BY Andriy Zapisotskyi on January 13, 2022

We previously looked at the most effective channels to use to gain customer feedback. In the next part of this two-part series, we’ll be delving into the best ways to summarise and process it.  […] Read more »

An introduction to impact mapping - Tim Herbig on The Product Experience

BY The Product Experience on October 13, 2021

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. […] Read more »

Looking at the bigger picture by Rita Cervetto

BY Andres Phillips on September 10, 2021

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. […] Read more »

SUNDAY REWIND: The world is colorful, so why shouldn’t our users be?

BY Louron Pratt on September 5, 2021

Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users? In this weeks’ Sunday Rewind, we go all the way back to #mtpengage Hamburg 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key […] Read more »

Product Research Rules: Free chapter

BY C. Todd Lombardo on June 15, 2021

As product people, we know we’re not the customer. We also know the importance of doing product research to get to know our real customers, to figure out their problems, and how they react to the solutions we might provide. In our book, Product Research Rules, we explain how your entire team can conduct effective […] Read more »

Understanding the next 100m users in India by Akhil Jayaprakash

BY Andres Phillips on June 7, 2021

In this ProductTank Pune talk, Akhil Jayaprakash, senior product manager at Amazon, gives us a breakdown of what product managers need to know about the next 100m users in India, including their user personas, the challenges they face, and a sector already solving those problems. […] Read more »

Process as Product: What product ops can learn from user research

BY Marielle Velander on April 20, 2021

What do a necklace, a bowl of salad, and a compass have in common? They are all metaphors that product managers at Dashlane use to describe their role. The insight they revealed, among others, helped me shape what Dashlane’s first-ever product operations role should look like. Product operations is a relatively new concept for most companies […] Read more »

Why every product and UX leader needs to be a storyteller

BY Jessica Hall on April 13, 2021

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some […] Read more »