LATEST POSTS

Crafting Products That Engage by Donna Lichaw

BY Martin Eriksson on December 9, 2016

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an Read more »

How to turn a story point factory into a customer-centric team?

BY David Pasztor on November 22, 2016

The one spontaneous ovation at this year’s London MTPCon was when Drift CEO David Cancel muttered “I hate agile” as an aside while he was on stage. Agile, a revolutionary idea 10 years ago, has clearly lost its shine for many people. However, almost all the product teams I know use some agile methods, and they Read more »

Transitioning from Market Stall to App Store

BY Jade Pearn on October 20, 2016

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a Read more »

A Foundation for Data-Driven UX

BY Chris Massey on October 7, 2016

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and Read more »

The matrimony of qualitative and quantitative analytics

BY Hannah Levenson on September 20, 2016

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have Read more »

Remaking the Making Company - From Focusing on Technology to Experiences

BY Martin Eriksson on August 17, 2016

Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means companies need to stop thinking purely about technology, and think Read more »

UX in an Online Environment - An Entrepreneur’s Take on UX

BY Klajdi Turlla on July 26, 2016

Alban is a serial entrepreneur and, while his first two companies didn’t have a long life, his 2014 launch of AlbanFootball has performed much better, currently shipping products to more than 30 countries. In true startup fashion it started from a problem: Football fans – Albanian football fans specifically – didn’t have a place to easily buy the merchandise of Read more »

Defining Roles: Keeping UX Happy

BY Lorian Leong on July 19, 2016

Tami Weiss gets to the nitty gritty and tells it like it is. If you’ve seen the Venn diagram, product managers overlap in many domains. Little did we product managers know, UX has one with them placed in the middle! In this talk, Tami, the UX Lead at Knowit, defines clear responsibilities between UX teams Read more »

User personas: don't let them die...

BY Anna Miedzianowska on July 15, 2016

Could you deliver great software without user personas? Possibly. Especially if you are the user of your own system. Having easy access to users or customers is not the luxury of many of us however. In most cases, these people are remote and distributed across large areas or even time zones. Not knowing who the Read more »

Insights from Building Cross-Functional Teams

BY Lorian Leong on July 14, 2016

Worlds collide in this detailed discussion between product management, UX, and Engineering heads at Schibsted Media, showing us how their teams coordinate and prioritise development. Jaqueline Dozier (PM), Atelach Alemu Argaw (Dev), and Axel Haugan (UX) guide us through these familiar but troubled waters. Scope Ideas into Manageable Pieces We’ve seen products move from a Read more »