LATEST POSTS

Being Human in a Digital World: Lessons from the intersection of tech & culture

BY Martin Eriksson on January 2, 2015

Genevieve Bell is an anthropologist and leads Intel Labs’ interaction and experience research. She uses qualitative and quantitative research into what people want, their desires, hopes and dreams to inspire next generation product design and technical innovation. In this extraordinary talk at #mtpcon, she provokes and reflects on 15 years of researching the intersection of […]

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Leisa Reichelt - Changing organisations to improve products

BY Martin Eriksson on November 7, 2014

Leisa Reichelt, head of user research at the UK’s government digital services, spoke to us at Mind the Product 2014 about how good design and good team work can create great innovative products, even within slow moving and conservative organisations. The key is to change the DNA of the organisation. In this talk Leisa shares some […]

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Irene Au - Design is as important as technology

BY Martin Eriksson on October 24, 2014

Irene Au, operating partner at Khosla Ventures, led the user experience team at Google for six years and the user experience and design team at Yahoo! for eight years. In this talk she looks at how the different views of design at Google and Yahoo affected the companies. What was it about Yahoo’s organisational structure […]

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Nir Eyal - Building habit-forming products

BY Martin Eriksson on October 10, 2014

Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive? Nir argues that it’s a hook that consists of a chain of events: a trigger, an […]

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Kathy Sierra - Building badass users

BY Martin Eriksson on September 26, 2014

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products. She focuses on how to attract users, but also on how to keep […]

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Video: Design as a Competitive Advantage

BY Martin Eriksson on February 14, 2014

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […]

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Be user centered, not user led

BY Martin Eriksson on February 5, 2014

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Video: Product Design for Tomorrow

BY Martin Eriksson on February 3, 2014

It’s easy to joke about the retro-futurism of the 1950’s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us? […]

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Video: Beyond usable - mapping emotion to experience

BY Martin Eriksson on December 20, 2013

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

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Video: Delivering a Pure Product

BY Martin Eriksson on December 4, 2013

There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build. […]

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